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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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5 de Mayo (Spanish Version)
Segel, Arthur I; Retsinas, Nicolas P.; Margain, David; Caldera, AndresCase HBS-210S05FinanceEn 2004, Adrian Pandal está buscando financiamiento para una conversión de un edificio residencial en el distrito histórico centro de la Ciudad de México. Se debe convencer a los prestamistas potenciales que el proyecto es viable y que tiene sentido apostar por el potencial futuro de una zona que, hasta hace poco, no ha atraído la inversión sustancial de bienes raíces.Starting at €8.20
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Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319MarketingAnte los numerosos y profundos cambios acaecidos en los últimos años en el mercado de los medios de comunicación (tanto en el aspecto de la oferta como en el de la demanda), se hacía urgente recabar las implicaciones de los mismos en la estrategia de comunicación de los anunciantes, y esto es lo que perseguimos con esta encuesta a los mayores anunciantes españoles. MODIStarting at €8.20
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Carolina Herrera
Camprodón J.; de Toro, Juan ManuelCase M-936MarketingLa Dirección de Puig, S.A. se plantea el lanzamiento de un nuevo perfume en el segmento de selección de mujer en España, con el precedente de su considerable éxito en Estados Unidos, con el fin de potenciar la presencia de la compañía en este segmento. El problema concreto es decidir si el producto y el nombre (Carolina Herrera) es el más idóneo, pues parece que los clientes y los técnicos dudan de su posible adaptación al gusto del consumidor es...Starting at €8.20
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Capital Field: A Room with a View, Teaching Note
Retsinas, Nicolas P.; Wyatt, Joshua; James, Griffin H.Teaching Note HBS-210084-EFinanceTeaching Note for [207091].Starting at €0.00
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Pioneers in Colombia
Retsinas, Nicolas P.; Strope, LisaCase HBS-212050-EFinanceIn 2011, Equity International made a $75 million equity investment in Bogota-based real estate company, Terranum Development and became the first institutional real estate investor in Colombia.Starting at €8.20
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Generator Hostels: The Way Out
Retsinas, Nicolas P.; Strope, LisaCase HBS-213069-EEntrepreneurshipJosh Wyatt, Director of Patron Capital Partners, needs to make an exit decision for a successful investment in Generator Hostels. After five years of explosive growth and in the middle of a financial crisis, Wyatt needs to evaluation Patron's alternatives: IPO the platform, seek a strategic investor or sell the platform outright.Starting at €8.20
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Kibera and the Kenya Slum Upgrading Project (A)
Segel, Arthur I; Retsinas, Nicolas P.; Diaz, Marc; Shepherd, JohnCase HBS-207017-EEconomicsKenya's Minister of Housing faces tremendous pressures in dealing with the pervasive housing troubles in his country. Kibera is the largest slum in Africa and home to over 800,000 residents, yet only measures two square kilometers, roughly half the size of Manhattan's Central Park. Most homes are single-story structures and the density is 3,000 persons per hectare (compared to 43 in London, 100 in New York City, and 143 in Tokyo), making this one...Starting at €8.20
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Oliver Conti - A Dream With a Glow
Oliver, Xavier; Fang, David; de Toro, Juan ManuelCase M-1327-EMarketing, Strategy"I need a game-changer," said Xavier. "Something to put Oliver Conti at the top of everyone's list. We're facing challenges at every step, and after 20 years a winery like ours should be seeing an annual profit of at least 250,000?. We've cut our costs to the absolute minimum, so we need to think of another way. Oliver Conti follows Dalí's example. We are inventors, so let's try to explore something new."Starting at €8.20
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Ferrovial: A New Brand Identity for a New Business Model
García-Mansilla, Gustavo; de Toro, Juan ManuelCase M-1258-EMarketingSince its inception, Ferrovial's success had been built on meeting the needs of its customers along four axes: entrepreneurship, excellence, industrial quality and management capacity. Having increased revenues from roughly 3 billion to 12 billion euros in only ten years, and following numerous acquisitions, it applied a multi-brand strategy that respected the identity of those acquisitions. Since 2007 it has been implementing a gradual integrati...Starting at €8.20