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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China
Wiboon Kittilaksanawong; Viktor Johann WinklerCase IVEY-9B19M083-EEntrepreneurship, StrategyIn October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese governm...Starting at €8.20
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EuropaCorp S.A.: A Second Attempt at a Turnaround
Wiboon Kittilaksanawong; Pierre JullienCase IVEY-9B18M174-EEntrepreneurship, StrategyIn 2017, the French film producer and distributor EuropaCorp S.A. (EuropaCorp) announced a historical record loss of €119.9 million. The company had almost doubled its revenues between 2001 and 2010 by using an integrated studio model, but the recent lossStarting at €8.20
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Borealis
Kaplan, Robert S.; Jorgensen, Bjorn N.Case HBS-103S07Accounting and ControlCuando Borealis, un productor europeo de plásticos, utiliza un proceso presupuestario tradicional, que consume tiempo, el presupuesto fue rápidamente fuera de fecha en un entorno competitivo caracterizado por que cambian constantemente los precios de entrada y salida y las condiciones dinámicas del mercado. Este caso describe el proceso que Borealis llevado a reemplazar sus presupuestos con cuatro herramientas de gestión específicas: Rolling prev...Starting at €8.20
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Mobil USM&R (B): Ventas y Distribución New England
Kaplan, Robert S.Case HBS-104S05Accounting and ControlEl gerente general de una unidad de negocio de distribución de gasolina / ventas de destilados y local debe comunicar una nueva estrategia para 300 empleados de la unidad. Un primer ejercicio de planificación estratégica identificó una lista de alta prioridad de las oportunidades que se mezclaba la estrategia nacional de la división padre con una estrategia local personalizado. Pero para la nueva estrategia sea eficaz, el sistema de medición de e...Starting at €5.74
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Fábrica de Motores Eléctricos Siemens (A) (Abreviado)
Kaplan, Robert S.Case HBS-105S11Accounting and ControlExplora cómo un sistema de costes puede ayudar a apoyar la decisión de una empresa de estrategias de cambio. En el proceso, los estudiantes son introducidos a un simple sistema de costes basado en las actividades. Siemens eléctrico Motor Works se encontró frente a un entorno cada vez más competitivo y así tomó la decisión de pasar de la fabricación en serie de motores especializados para la producción de pequeños lotes de motores personalizados. ...Starting at €8.20
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Midwest Office Products (Spanish version)
Kaplan, Robert S.Case HBS-106S04Accounting and ControlPresents an easy introduction to time-driven activity-based costing (ABC) that allows students to build a simple ABC model of order profitability. Midwest's time-driven ABC approach is based on two categories of parameter estimates. The first is the cost per hour of employees performing diverse tasks, such as order-entry operators and delivery personnel performing desktop deliveries. The second is the estimated time required for employees to perf...Starting at €8.20
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Domestic Auto Parts (Spanish version)
Kaplan, Robert S.Case HBS-106S15Accounting and ControlDescribes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy.Starting at €8.20
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Accounting Fraud at WorldCom (Spanish version)
Kaplan, Robert S.; Kiron, DavidCase HBS-109S04Business Ethics and Corporate Social ResponsibilityThe principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to "cook the books," the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control sy...Starting at €8.20