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Taking a Chinese Company Global (Spanish version)
Khanna, Tarun; Vargas, Ingrid; Palepu, Krishna G.Case HBS-718S02StrategyIn 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an international player with nearly $4 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe and the United States as a...Starting at €8.20
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Leadership Challenges in a Fast-Growth Industry (Spanish version)
Beer, Michael; Vargas, IngridCase HBS-412S30Leadership and People ManagementIn 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun to lose market share along with its status as the top player. The CEO, concerned about several problems that may have contributed to this decline, engages an organizational develop...Starting at €8.20
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Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry, Teaching Note
Beer, Michael; Vargas, IngridTeaching Note HBS-4361-ELeadership and People ManagementTeaching Note for 4360.Starting at €0.00