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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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Employer branding en Siemens: ¿quién lidera la marca (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368Innovation and Change, Leadership and People Management, MarketingEn 2015, Siemens se enfrentaba a una crisis de reclutamiento. En un momento en que la digitalización y la ciencia de datos eran claves para la ingeniería, se vio compitiendo con empresas como Google, Apple o Microsoft, mucho más atractivas para trabajar. De hecho, una encuesta de la propia compañía reveló que casi todos sus grupos de interés la veían como una empresa anticuada, poco atractiva y conservadora, una imagen que no reflejaba el trabajo...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World
Sicart, Sara; Oliver, XavierCase M-1340-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps created BCN Brand, an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. Its goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle - a strategy that has been a resounding s...Starting at €8.20
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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Siemens Employer Branding: Who Owns the Brand (A)
Oliver, Xavier; Sastre Boquet, IsaacCase M-1368-EInnovation and Change, Leadership and People Management, MarketingIn 2015, Siemens was facing a recruitment crisis. In an era in which digitization and data science were key in engineering, it found itself competing for talent against the likes of Google, Apple and Microsoft, while being perceived as a much less attractive place to work than those hotshot companies. After carrying out a survey, Siemens discovered that it was seen by nearly all stakeholders as an old-fashioned, unattractive and conservative comp...Starting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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How to Start an Entrepreneurial Revolution (Spanish version)
Isenberg, Daniel J.Article HBS-R1006AEntrepreneurship(1) Stop emulating Silicon Valley. (2) Shape the ecosystem around local conditions. (3) Engage the private sector early. (4) Favor the high potentials. (5) Get a big win on the board. (6) Tackle cultural change head-on. (7) Stress the roots. (8) Don't overengineer clusters; help them grow organically. (9) Reform legal, regulatory, and bureaucratic frameworks. Each of these is critical to entrepreneurship-yet insufficient to sustain it. They key ...Starting at €8.20
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The 2010 Chilean Mining Rescue (A)
Edmondson, Amy C.; Rashid, Faaiza; Leonard, Herman B.Case HBS-612046-ELeadership and People ManagementOn August 5, 2010, 700,000 tons of some of the hardest rock in the world caved in Chile's century-old San Jos mine. The collapse buried 33 miners at a depth almost twice the height of the Empire State Building-over 600 meters (2000 feet) below ground. Never had a recovery been attempted at such depths, let alone in the face of challenges like those posed by the San Jos mine: unstable terrain, rock so hard it defied ordinary drill bits, severe...Starting at €8.20
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Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur
Isenberg, Daniel J.Case HBS-807165-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight childr...Starting at €8.20
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Lapdesk Company: A South African FOPSE
Isenberg, Daniel J.Case HBS-808008-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Shane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shor...Starting at €8.20