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Hill Country Snack Foods Co. (Spanish version)
Kester, W. Carl; Stephenson, CraigCase HBS-913S04FinanceHill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently as possible. The company invests in additional capacity and new products only when attractive, low-risk opportunities are identified and can be funded internally. The firm's cultur...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Brita Products Co. (Spanish version)
Deighton, JohnCase HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Starting at €8.20
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Evolution of a Brand (Spanish version)
Deighton, JohnCase HBS-508S16MarketingExamines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the cliches of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Inter...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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Merck: La administración de Vioxx (G)
Simons, Robert L.; Kindred, NatalieCase HBS-111S08Knowledge and CommunicationStarting at €8.20
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El proyecto de la mina de carbón An Tai Bao
Kester, W. Carl; Melnick, Richard P.Case HBS-206S08FinanceUn Tai Bao es la mayor mina de carbón a cielo abierto más grande del mundo y se encuentra en la provincia china de Shanxi. Después de ocho años de planificación y negociación, Occidental Petroleum, el socio extranjero en el trato, está a punto de firmar un acuerdo de financiación y la propiedad de $ 475 millones de dólares que implica $ 20 millones de su propio patrimonio y recurso limitado. El acuerdo contiene una serie de características inusua...Starting at €8.20
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SureCut Shears, Inc. (Spanish version)
Kester, W. CarlCase HBS-208S29FinanceA bank loan officer must determine whether to waive convenants and extend terms on a line of credit granted to SureCut Shears. At issue is whether the inability of SureCut to pay down its line of credit is due to a temporary cyclical downturn or other long-term financial problems.Starting at €8.20
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Estrategias de inversión en opciones del Fondo Keller
Kester, W. CarlCase HBS-210S14FinanceLa decisión de un fondo de inversión de tipo cerrado a la negociación de opciones estudio proporciona una oportunidad para estudiar el perfil de beneficio y los precios de múltiples estrategias de inversión opción (por ejemplo, comprar una llamada, comprar una opción de venta, escribir una llamada, comprar llamadas stock-escritura, etc.) . Este caso está diseñado para proporcionar a los estudiantes una introducción a la valoración de opciones....Starting at €8.20