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Managing Employee Retention (Spanish version)
Frei, Frances X.; Campbell, DennisCase HBS-607S04Service and Operations ManagementUsed as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data.Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Brita Products Co. (Spanish version)
Deighton, JohnCase HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Starting at €8.20
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Evolution of a Brand (Spanish version)
Deighton, JohnCase HBS-508S16MarketingExamines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the cliches of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Inter...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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Merck: La administración de Vioxx (G)
Simons, Robert L.; Kindred, NatalieCase HBS-111S08Knowledge and CommunicationStarting at €8.20
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La-Z-Boy (A) (Spanish Version)
Fuller, Joseph B.; Kindred, NatalieCase HBS-317S09StrategyKurt Darrow, CEO de muebles La-Z-Boy, debe decidir si desea continuar una revisión de la estrategia de la compañía en la cara de un colapso de la demanda durante la gran recesión. Tener cartera de marcas y red de fabricación posterior pelado de La-Z-Boy, tiene la intención de cambiar la posición de la compañía como una marca minorista de muebles y modas. dirección sólo está a punto de poner en práctica una nueva estrategia que implica una fuerte ...Starting at €8.20
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TD Canada Trust (B): Linking the Service Model to the P&L
Campbell, Dennis; Kazan, BrentCase HBS-108043-EStarting at €5.74
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China Resources Corporation (A) and (B), Teaching Note
Campbell, DennisTeaching Note HBS-108074-EAccounting and ControlTeaching Note for [107013] and [107015].Starting at €0.00