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Hotel Latvia: Sell Out, Hang In or Partner
Stephen GraingerCase IVEY-9B14M170-EEntrepreneurship, StrategyThree friends have followed their entrepreneurial dream to build a five-star hotel in Liepaja, a seaside city in Latvia. After a few early profitable years, the hotel is struggling, due to the massive downturn in the Latvian economy as a result of the European Union financial crisis and slow recovery. The hotel has declined from generating an annual profit to now making a loss or barely breaking even. On several occasions, the co-owners have cons...Starting at €8.20
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Forty Chinese Police to Five-Star Bali Conference: Scam
Stephen GraingerCase IVEY-9B17M024-EEntrepreneurship, StrategyIn 2012, a real estate entrepreneur and his long-time friend and former neighbour, a police director, had enjoyed the profits of guanxi—a bilateral flow of personal favours—for many years. The use of guanxi in China had long been a core component of successful and sometimes illegal business. However, China’s new president had recently created a tough anti-corruption Disciplinary Committee. As a result, many respected citizens who had previously p...Starting at €8.20
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Roaring Dragon Hotel: A Second Attempt at Modernization
Stephen GraingerCase IVEY-9B12C055-EEntrepreneurship, Leadership and People Management, StrategyThe Roaring Dragon Hotel (RDH), a Chinese state-owned enterprise (SOE), was under pressure to become a profit generating 5-star hotel due to the continued development of the Chinese market economy. As for many SOEs, the RDH was overstaffed, filled with archaic work practices, internal cliques, unsystematic production systems and a dysfunctional motivation system unrelated to performance. During modernization, a number of human resource management...Starting at €8.20
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Roaring Dragon Hotel: Problems Adapting to the Chinese Market Economy
Stephen GraingerCase IVEY-9B17C049-EEntrepreneurship, Leadership and People Management, StrategyBetween 1999 and 2017, the Roaring Dragon Hotel (RDH) evolved from a state-owned enterprise (SOE) into a modern, market-driven 5-star accommodation provider, experiencing a combination of market economy and privatization forces. Its initial operations under the new status progressed from the poor performance and management practices of China’s planned economy to a portfolio of operational and strategic reforms that saw it become semi-privatized i...Starting at €8.20
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Negotiating for Success in Asia: Adapting to a Multipolar World
Stephen Grainger; Per HintzeCase IVEY-9B19M015-EEntrepreneurship, StrategyAn executive at a North American-based multinational company contacted an old friend and former business associate in Indonesia in hopes of collaborating with him to purchase Asian software companies. After several emails, the two disagreed and disengaged. The North American declined the Indonesian’s advice to invest time in developing the relationships required to access this market. Three months later, after realizing he had closed the door on ...Starting at €8.20
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCase HBS-517052-EMarketingStarting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20