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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Cenabal (C)
Stewart Thornhill; Jane GravillCase IVEY-9B08M022-EEntrepreneurship, StrategyThe owner of Cenabal, an organic salad dressing and bread dipping company, had obtained the funds her company required. Now, she faced the decision of how to spend the money. Some of the possibilities included expanding the product line, entering the U.S. market, or improving the distribution channels. Naturally, each of these choices had advantages and disadvantages that she must consider. This is the last supplement that follows Cenabal (A) and...Starting at €5.74
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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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Canadian National Railway Company: Culture Change (B)
Stewart Thornhill; Ken MarkCase IVEY-9B13M091-EStrategyThis is a supplement to 9B13M090.Starting at €5.74
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SawStop (B)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M065-EEntrepreneurship, StrategyThis supplemental case to SawStop (A) advances the narrative to 2012.Starting at €5.74
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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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Merck: La administración de Vioxx (G)
Simons, Robert L.; Kindred, NatalieCase HBS-111S08Knowledge and CommunicationStarting at €8.20
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La-Z-Boy (A) (Spanish Version)
Fuller, Joseph B.; Kindred, NatalieCase HBS-317S09StrategyKurt Darrow, CEO de muebles La-Z-Boy, debe decidir si desea continuar una revisión de la estrategia de la compañía en la cara de un colapso de la demanda durante la gran recesión. Tener cartera de marcas y red de fabricación posterior pelado de La-Z-Boy, tiene la intención de cambiar la posición de la compañía como una marca minorista de muebles y modas. dirección sólo está a punto de poner en práctica una nueva estrategia que implica una fuerte ...Starting at €8.20
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Zero, Brammo and the Electric Motorcycle Industry
Stewart Thornhill; Sophie Fei ZhuCase IVEY-9B11M092-EEntrepreneurship, StrategyElectric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Z...Starting at €8.20
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SawStop (A)
Stewart Thornhill; Sylvia SquairCase IVEY-9B12M064-EEntrepreneurship, StrategyA patent lawyer and amateur woodworker with a doctorate in physics has invented a new technology to prevent table saw injuries - specifically, amputations. He has no desire to manufacture table saws, and instead protects his technology with patents and then seeks licensing arrangements with incumbent saw producers. In 2002, after two years of attempting to engage manufacturers, he accepts that they are unwilling to license his invention and he mu...Starting at €8.20