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Kodak and the Digital Revolution (A) (Spanish version)
Gavetti, Giovanni; Henderson, Rebecca M.; Giorgi, SimonaCase HBS-706S40StrategyThe introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case 'Kodak and the Digital Revolution' questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.Starting at €8.20
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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El Proyecto Oxygen de Nokia y MIT (Abreviado)
Henderson, Rebecca M.; Confrey, NancyCase HBS-705S23Strategydesarrollos pendientes en las redes inalámbricas y computación empotrados presente uno de largo alcance desafío estratégico de Nokia, Inc. Este caso describe la tecnología de maneras es propenso a desarrollar en los próximos 20 años, describe brevemente Nokia de la historia y el posicionamiento estratégico, y desafía al lector a desarrollar una estrategia coherente para Nokia en el futuro.Starting at €8.20
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Tata Nano - The People's Car (Spanish version)
Palepu, Krishna G.; Anand, Bharat N.; Tahilyani, RachnaCase HBS-711S33StrategyThe case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionar...Starting at €8.20
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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Leadership in Corporate Reporting Policy at Tata Steel
Ramanna, Karthik; Tahilyani, RachnaCase HBS-111028-EAccounting and ControlThe case describes the challenges faced by Tata Steel, India's largest private-sector steel company, as it transitions from Indian GAAP to IFRS. It first describes those challenges in the context of the institutional voids that make IFRS adoption difficult in India. The case then focuses on how companies in emerging markets might represent their interests at the IASB, the standard-setting body for IFRS.Starting at €8.20
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Growing Financial Services in India: Aditya Birla Financial Services Group
Healy, Paul M.; Tahilyani, RachnaCase HBS-113059-EAccounting and ControlTo maximize their effectiveness, color cases should be printed in color. Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share. However, in recent years, concerns about investor protection has increased financial sector regulatory over...Starting at €8.20
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1worker1vote: MONDRAGON in the US
Henderson, Rebecca M.; Norris, MichaelCase HBS-315103-EMONDRAGON, the largest cooperative in the world, and the inspiration for several U.S. cooperatives, faces a challenge in 2013 after one of its largest cooperatives votes to leave the group and another goes bankrupt.Starting at €8.20
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IMAX: Scaling Personalized Learning in India
Kim, John Jong-Hyun; Chu, Michael; Tahilyani, RachnaCase HBS-316108-EIMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments, feedback reports, personalized worksheets and teaching support material. Its founders however, view their B2B strategy as a seeding strategy to eventually form a B2C education ma...Starting at €8.20