Stanford Graduate School of Business (USA)
-
Synapse Technology Corporation: Using AI to Take a Good Look at Airport Security
Shaw, Kathryn; Cinnamon, Ian; Jedras, JamesCase SGSB-E763-EDecision AnalysisCould AI-based X-ray scanning platform make flying safer? Airport security officers had just seconds to decide if someone’s luggage contained a knife, gun, explosive, or other potential safety threat, and the human eye was not designed to focus for hours on a scanning screen. This case study describes the founding and early years of Synapse Technology, which aimed to improve airport security performance by leveraging advances in computer vision t...Starting at €8.20
-
Frontier Services Group: Building a Pan African Logistics Provider (A)
Lee, H; de, Clara, LCase SGSB-IDE11-EInnovation and ChangeIn June 2015, Peter Phillips, Chief Operating Officer of Frontier Services Group (FSG), was preparing an update for the board on how operations would support the company’s new strategy. Given the ongoing decline in the price of oil and the extractive industries, the outlook had changed for FSG. His aim was to steer a new course to becoming the leading pan-African logistics provider. Founded in March 2014 by Erik Prince, a former U.S. Navy Seal a...Starting at €8.20
-
Cisco Systems, Inc.: Collaborating on New Product Introduction - Teaching note
Lee H; Shao MTeaching Note SGSB-GS66TN-EService and Operations ManagementIn November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for telecommunications service providers. After overhauling the project to sharply increase the router’s planned speed and capacity, the company had just one year to launch the product, an unusually fast s...Starting at €0.00
-
The European Recycling Platform: Promoting Competition in E-Waste Recycling
Lee H; Shao MCase SGSB-GS67-EService and Operations ManagementThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Starting at €8.20
-
McDonald's India: Optimizing the French Fries Supply Chain - Teaching note
Lee H; Rammohan STeaching Note SGSB-GS79TN-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €0.00
-
Cisco Systems: la adquisición de tecnología es la adquisición de personas
Lee H; Shao MCase SGSB-GS66ESService and Operations ManagementEn noviembre de 2007, un equipo global y multifuncional de Cisco Systems, Inc. buscaba la aprobación de la gerencia para comenzar a fabricar un nuevo enrutador, con el nombre en clave Viking. El equipo enfrentó una serie de desafíos al lanzar el enrutador de bajo costo pero potente para proveedores de servicios de telecomunicaciones. Después de revisar el proyecto para aumentar drásticamente la velocidad y capacidad planeadas del enrutador, la co...Starting at €8.20
-
Mekelle Farms: Poultry Entrepreneurship in Ethiopia
Lee, H; Kennedy, M; Elist, JCase SGSB-IDE05-EInnovation and ChangeAfter deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs operating in an emerging market context. The partners identify Ethiopia as a country in which to build their business because of its favorable investment climate, and they decide to ...Starting at €8.20
-
Crocs (B): Hitting the Skids
Lee, H; , Hoyt, D; , Marks, MCase SGSB-GS57B-EService and Operations ManagementThrough 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.Starting at €5.74
-
PCH International (B): Supply Chain Solutions Take Off - Teaching note
Lee H; Marks M; Hoyt DTeaching Note SGSB-GS61TN-EService and Operations ManagementThis is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.Starting at €0.00
-
McDonald's India: Optimizing the French Fries Supply Chain
Lee H; Rammohan SCase SGSB-GS79-EService and Operations ManagementBefore opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a particularly tough product to source locally—and importing fries was undesirable for both cost and availability reasons. Growing potatoes suitable for use as fries was challenging in India. By 2007...Starting at €8.20