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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Prototyping: A Quick Introduction
Mendelson, Haim; Han, ArarCase SGSB-E414-EEntrepreneurshipPrototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts.Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Marcus by Goldman Sachs
McDonald, Rory; Junnarkar, Samir; Lane, DavidCase HBS-620005-ELeadership and People ManagementFive years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman Sachs was one response-an effort that operated as a start-up but was sponsored by senior Goldman executives-to grow the firm's revenues by entering consumer banking with digital-only of...Starting at €8.20
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Rekindling the Online Grocery Market (Spanish version)
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCase HBS-617S07StrategyMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Starting at €8.20
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Manufacturing a Dream (Spanish version)
McDonald, Rory; Kotha, SureshCase HBS-616S12Service and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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The China Challenge (Spanish version)
Bartlett, Christopher A.; Han, ArarCase HBS-412S28Strategycan she manage Chen at all, and if so, how?Starting at €8.20
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Tanpin Kanri: Práctica Minorista de Seven-Eleven Japan
Lal, Rajiv; Han, ArarCase HBS-507S06MarketingToshifumi Suzuki, presidente y CEO de los Siete y me Holding Co., fue ampliamente reconocido como el cerebro detrás de aumento espectacular de Seven-Eleven Japón. Aunque Seven-Eleven Japón comenzó como un pequeño licenciatario de la cadena de tiendas estadounidense 7-Eleven, Inc. (entonces Southland Corp.) en 1974, se convirtió en el mayor minorista taquillera en Japón, eclipsando las ventas de su entonces los padres Ito-Yokado . Para el año 2005...Starting at €8.20
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Evolution of the Drone Industry
McDonald, Rory; Wu, Andy; Billaud, Emilie; Bayer, RyanCase HBS-620053-EService and Operations ManagementThis note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study "Parrot: Navigating the Nascent Drone Industry" (HBS No. 619-085).Starting at €8.20