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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCase HBS-615S15Service and Operations ManagementShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Starting at €8.20
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Netflix (Spanish version)
Shih, Willy; Kaufman, Stephen P.; Spinola, DavidCase HBS-608S26Strategyvideo-on-demand. How should Netflix respond?Starting at €8.20
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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Shanzai! MediaTek and the "White Box" Handset Market, Teaching Note
Shih, WillyTeaching Note HBS-611007-ETeaching Note for 610081.Starting at €0.00
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Quanta Research Institute: Rainforest or Hothouse
Shih, Willy; Wang, Jyun-Cheng; Yu, HowardCase HBS-611024-ETo maximize their effectiveness, color cases should be printed in color. Barry Lam, the CEO and Founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years, that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the firm into areas of higher value-added products and services. But how could he transform an organization tha...Starting at €8.20
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Office of Technology Transfer - Shanghai Institutes for Biological Sciences
Shih, Willy; Chai, Sen; Bliznashki, Kamen; Hyland, CourtneyCase HBS-611057-EGordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing director of the Office of Technology Transfer at the Shanghai Institutes for Biological Sciences, he works with researchers at the forefront of biology and biotech, yet he faces seemin...Starting at €8.20
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Digital microscopy is making me crazy!
Shih, WillyCase HBS-612002-EStrategyTo maximize their effectiveness, color cases should be printed in color. For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefi...Starting at €8.20
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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyTeaching Note HBS-612013-EStrategyTeaching Note for 612-002.Starting at €0.00
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On the Use of Capital Efficiency Metrics
Shih, Willy; Pierson, MargaretCase HBS-612034-EKnowledge and CommunicationThis note describes capital efficiency metrics including RONA, ROIC, and EVA. This note is intended to be used with the case "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Starting at €8.20