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Field Italia, S.p.A (B)
Chinchilla, Nuria; Ribera, AlbertoCase DPO-435-ELeadership and People ManagementAbstract A: A new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired. Abstract B: This case explains what the regional manager did to integrate him into the sales team. Caso basado en caso "Field Iberia" de los mismos autores FH-541.Starting at €5.74
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Field Iberia, S.A. (C)
Chinchilla, Nuria; Ribera, AlbertoCase FH-543-ELeadership and People ManagementThe events from the salesman's perspective.Starting at €5.74
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Field Iberia, S.A. (A)
Chinchilla, Nuria; Ribera, AlbertoCase FH-541-ELeadership and People ManagementA new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired.Starting at €8.20
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Laszlo and his Paradoxical Relationships
Sortheix, Florencia; Ribera, AlbertoCase DPO-126-ELeadership and People ManagementThis case is based in on compilation of self-development exercises and reflections from a 35-year old successful manager. It describes his interpersonal skills and attitudes, both for professional and personal relationships. It focuses mainly on his concerns about his close intimate relationships and their influence on work-life balance and personal well-being. It may be useful to discuss some personality traits like attachment, dependence, or em...Starting at €8.20
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Where Does the Balance Lie (D)
Ribera, AlbertoCase DPO-285-ELeadership and People ManagementThis is the continuation of the story told in parts (A), (B) and (C) of the case (DPO-178-E, 179-E y 180-E). It presents a new dilemma in the professional life of the protagonist, tied in with the balance between work and family life, which forces him to reevaluate his priorities.Starting at €5.74
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Brita Products Co. (Spanish version)
Deighton, JohnCase HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Starting at €8.20
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Evolution of a Brand (Spanish version)
Deighton, JohnCase HBS-508S16MarketingExamines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the cliches of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Inter...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Pulled by New Life
Ribera, AlbertoCase DPO-175-ELeadership and People ManagementA 36-year old manager employed by a big international investment bank feels quite frustrated with his job. Unexpectedly his wife learns that she is going to give birth to their first child. From being trapped by the stressful situation he changes his internal attitude towards the future. The case includes a letter he writes to his unborn baby where he expresses his views and feelings, his motivation and his values.Starting at €8.20