Default Category
-
The American Dream in History
Nicholas, Tom; Chen, DavidCase HBS-808134-EEntrepreneurshipStarting at €8.20
-
The Indian Removal Act and the
Nicholas, Tom; Medoff, Ari; Smith, RavenCase HBS-812079-EEconomicsNative Americans were subjected to a protracted and painful process of forced removal from their land. The case provides "first hand" evidence on the debate over Indian removal as it took place during the early nineteenth century. The first document is excerpted from Andrew Jackson's First Annual Message to Congress in 1829 and the second document from Jackson's Second Annual Message in 1830, the year the Indian Removal Act was passed. The third ...Starting at €8.20
-
Kleiner-Perkins and Genentech: When Venture Capital Met Science
Hardymon, G. Felda; Nicholas, TomCase HBS-813102-EEntrepreneurshipGenentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into viable therapeutic products with mass market appeal, something that most scientists agreed was at least a decade away. The founders, Herbert Boyer and Robert Swanson had limited fina...Starting at €8.20
-
Lehman Brothers
Nicholas, Tom; Chen, DavidCase HBS-810106-EEntrepreneurshipIn 2008, the U.S. financial system was in a state of crisis and Lehman Brothers went from a major Wall Street investment bank to an insolvent institution. It was a swift end for a firm that had its beginnings over 150 years prior. What would be the firm's legacy? And how, if at all, had its activities changed the course of American history?Starting at €8.20
-
NH Hotels
Babé, G.; García, J.; Huete, Luis MaríaCase P-772-EService and Operations ManagementStarting at €8.20
-
Analysis of letters of complaint - Exercise
Huete, Luis MaríaExercise PE-39-EService and Operations ManagementStarting at €8.20
-
Ford España, S.A.: La planta de motores de Almusafes
Huete, Luis María; Luchi R.Case P-813Service and Operations ManagementLa principal planta de motores de Ford en Europa es pionera en la puesta en práctica de una metodología de mejora de procesos. El caso permite realizar un análisis en detalle de las distintas variables operativas del proceso, y de un enfoque de mejora del mismo que incluye actuaciones en las áreas de gestión de la calidad, mantenimiento, relación con proveedores, administración de materiales y diseño. El caso incluye Anexos que permiten un anális...Starting at €8.20
-
American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
-
Multiasistencia
Huete, Luis María; Soto A.Case P-830-EService and Operations ManagementStarting at €8.20
-
Peugeot Talbot España: La fábrica de Villaverde
Huete, Luis MaríaCase P-739Service and Operations ManagementLa planta de Villaverde se encontraba, en 1985, en una situación crítica. La dirección se había planteado cerrar la planta repetidas veces. En este momento se puso en marcha un programa de calidad cuyos resultados, cinco años después, han sido espectaculares. El caso describe el programa y sus resultados.Starting at €8.20