Default Category
- Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Play On! Weighing the Option to Restart (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M075-EPublished: Aug 17, 2010Reviewed: Dec 10, 2010Format: PDFPages: 2Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
The Competitive Battle Continues (Spanish version)
Collection: HBSP (USA)Ref.: HBS-914S12Published: Dec 11, 2009Reviewed: Sep 16, 2004Format: PDFPages: 22Language: Spanish - Case
Storming into the U.S. Market (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S10Published: Sep 12, 2017Reviewed: Jul 19, 2012Format: PDFPages: 12Language: Spanish - Case
Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Collection: HBSP (USA)Ref.: HBS-318S12Published: Nov 19, 1986Reviewed: Dec 30, 1992Format: PDFPages: 21Language: Spanish - Case
Asea Brown Boveri (Spanish version)
Collection: HBSP (USA)Ref.: HBS-102S43Published: Jun 18, 2002Reviewed: Mar 24, 2000Format: PDFPages: 15Language: Spanish - Case
Corning, Inc.: una Red de Alianzas
Collection: HBSP (USA)Ref.: HBS-302S20Published: Jul 16, 2002Format: PDFPages: 29Language: Spanish - Case
Ingvar Kamprad and IKEA (Spanish version)
Collection: HBSP (USA)Ref.: HBS-303S05Published: May 7, 1990Reviewed: Jul 22, 1996Format: PDFPages: 23Language: Spanish