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Cafe Xaragua: The Calgary Opportunity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13B004-EPublished: Mar 20, 2013Reviewed: Mar 21, 2013Format: PDFPages: 10Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Exercise
Travelling Thai Ltd.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12B017-EPublished: Aug 3, 2012Reviewed: Mar 12, 2015Format: PDFPages: 2Language: English - Exercise
Fresh Air Communications
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12B019-EPublished: Aug 3, 2012Reviewed: Aug 3, 2012Format: PDFPages: 3Language: English - Exercise
Mama J's Marmalade
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14B002-EPublished: Mar 20, 2014Reviewed: Jan 30, 2020Format: PDFPages: 9Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Nestle's Creating Shared Value Strategy
Collection: HBSP (USA)Ref.: HBS-716422-EPublished: Nov 29, 2015Reviewed: Oct 15, 2017Format: PDFPages: 23Language: English - Case
Rogers Cable: First Time Right
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07C017-EPublished: May 15, 2007Format: PDFPages: 8Language: English - Case
Finemaster Projects Ltd. (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10C001-EPublished: Jun 21, 2011Format: PDFPages: 7Language: English