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Carlota Fernández (B)
30|Álvarez de Mon, SantiagoCase FH-696-ELeadership and People ManagementCase (B) reports the decision finally taken with respect to the situation outlined in Case (A).Starting at €5.74
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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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Management and sport: Valero Rivera
30|Álvarez de Mon, SantiagoCase FH-691-ELeadership and People ManagementThe case analyzes the key factors behind the extraordinary success of F.C. Barcelona's handball team in recent years: the leadership of their coach, individual talent, the coach's team, discipline, commitment, communication, mental strength, etc.Starting at €8.20
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Evaluación ascendente en AT&T, La
30|Álvarez de Mon, SantiagoCase FH-582Leadership and People ManagementA partir de la reciente historia de AT&T en España, de la misión y valores corporativos de la Compañía, el caso describe un nuevo sistema de evaluación de las personas que tienen responsabilidad de mando por parte de sus subordinados. El caso detalla la razón de ser del upward feedback, el proceso seguido para su introducción, el contenido técnico del mismo (recogido en los anexos) y el papel del equipo de RRHH como facilitador de la nueva técnic...Starting at €8.20
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El prejubilado (B)
30|Álvarez de Mon, SantiagoCase FH-669Leadership and People ManagementEn este caso se explica la decisión tomada con relación al problema planteado en el caso A (FH-667).Starting at €5.74
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The Implementation of Change in Eroski
30|Álvarez de Mon, SantiagoCase FH-586-ELeadership and People ManagementStarting at €8.20
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La experiencia Cooperativa de Mondragón (B)
30|Álvarez de Mon, SantiagoCase FH-448Leadership and People ManagementEntrevista realizada por el autor del caso con el único de los cinco fundadores que todavía tiene responsabilidades directivas. Las políticas de recursos humanos, el papel del capital y del trabajo, y el reto del Mercado Unico son abordados por una de las figuras más representativas del experimento cooperativo. (Also available in English).Starting at €5.74
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McArthur/Glen Realty Corp. (Spanish Version)
Poorvu, William J.; Vogel, John H., Jr.Case HBS-308S12FinanceJonathan Potter está considerando una inversión en el recién formado McArthur / Glen de Inversión Inmobiliaria. El caso da algunos antecedentes sobre fondos de inversión inmobiliaria y su historia. También se analizan los centros de tiendas de venta directa del fabricante, el tipo de bienes inmuebles que McArthur / Glen Realty posee y desarrolla. La industria REIT está experimentando un crecimiento explosivo, y es importante para evaluar su funci...Starting at €8.20
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Asia Pulp & Paper: Implementing the Forest Conservation Policy
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuCase IVEY-9B16M129-EStrategyIndonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promo...Starting at €8.20
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OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Pong Yuen Howard Lam; Hugh Thomas; Hang Yee Rosette Leung; Hanni JieCase IVEY-W27829-EKnowledge and Communication, MarketingGreen Monday Group (GMG) was founded in 2012 with a mission to “construct a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation, and animal suffering.” In 2020, GMG partnered with McDonald’s in Hong Kong and launched six dishes featuring OmniPork Luncheon Meat, a plant-based meat substitute that GMG had developed. In February 2021, the chief executive officer and ...Starting at €8.20