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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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China + India: el poder combinado
Khanna, TarunArticle HBS-R0712DEconomicsChina e India están enterrando el hacha de guerra después de poco más de cuatro décadas de hostilidad. Algunas compañías de ambos países se han apresurado a obtener ventajas competitivas mediante la visualización de los dos como simbiótica. Si las corporaciones occidentales no pueden hacer lo mismo, van a perder su ventaja competitiva - y no sólo en China e India, sino a nivel mundial. El problema es que la mayoría de las empresas y consultores s...Starting at €8.20
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Buddha and Software: Old Links and New: Opportunities for Cooperation Between China and India
Khanna, TarunBook Chapter HBS-8036BC-EEntrepreneurshipThis chapter examines connections forged between China and India over the last two thousand years and moves into the present to consider recent efforts to create commercial and political links between the two countries. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Film Stars and Gurus: Soft Power in Bollywood and Beyond
Khanna, TarunBook Chapter HBS-8037BC-EEntrepreneurshipThis chapter looks at how soft power-which arises from the appeal of a country's cultural and political practices-has won global influence for India, through the popularity of its film industry, international expansion by individual companies, and the soaring presence of yoga in the West, among other things. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Manna and Miasma: Meanderings Through the Chinese and Indian Financial Firmaments
Khanna, TarunBook Chapter HBS-8049BC-EEntrepreneurshipThis chapter illustrates how exchange does or does not occur in financial markets in China and India, profiling these countries' differing approaches to foreign investment and indigenous entrepreneurship. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Fiat and Fairness: Why China Can Build Cities Overnight and India Cannot
Khanna, TarunBook Chapter HBS-8050BC-EEntrepreneurshipThis chapter considers differing attitudes to private property in China and India, and the effects of these attitudes on economic growth. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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General Electric Healthcare, 2006 (Spanish version)
Khanna, Tarun; Raabe, Elizabeth A.Case HBS-718S16StrategyWhat challenges did GEMS' previous quantum leaps portend for this new step-function change?Starting at €8.20
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Transition at DataCo (Spanish Version)
Cespedes, Frank V.; Knoop, Carin-IsabelCase HBS-818S06EntrepreneurshipEl fundador de una compañía de análisis de datos, Stefan Brecht, tiene varios problemas con su desarrollador de negocios clave y el jefe de marketing y ventas, Tamara Smithson. Smithson, un alquiler principios que habían sido fundamentales en la construcción de la empresa funciona como un miembro, no se atreve a delegar tareas y clientes, y, como Brecht lo ve "a menudo pone los asuntos del cliente por delante de las necesidades y procedimientos d...Starting at €8.20
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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20