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Strategies to Fight Low-Cost Rivals (Spanish version)
Kumar, NirmalyaArticle HBS-R0612FStrategySlashing prices usually lowers profits for incumbents without driving the low-cost entrants out of business. Companies take various approaches to competing against cut-price players. Some differentiate their products--a strategy that works only in certain circumstances. Others launch low-cost businesses of their own, as many airlines did in the 1990s--a so-called dual strategy that succeeds only if companies can generate synergies between the ex...Starting at €8.20
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How Emerging Giants Are Rewriting the Rules of M&A (Spanish version)
Kumar, NirmalyaArticle HBS-R0905KStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. While Western companies struggle with mergers and acquisitions, emerging giants like Indian aluminum producer Hindalco are using M&A as their main globalization strategy. That's partly because developing economies grew at near double-digit rates in the past 15 year...Starting at €8.20
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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Starting at €8.20
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ArcelorMittal: Consolidating the Globally Fragmented Steel Industry--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6735BC-EArcelorMittal is a Fortune 500 company with corporate headquarters in Luxembourg. It is listed on the New York Stock Exchange (NYSE) as well as several European exchanges--but not on the Mumbai stock exchange. The company established its position as the largest steel company in the world by leveraging low-cost production operations in emerging markets throughout the globe, and thrived for decades without establishing operations of any kind in Ind...Starting at €8.20
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Bharat Forge: Bringing Technology and Speed to the World Forging Market--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6737BC-EIn the past decade, manufacturers in Eastern Europe, China, and Southeast Asia have established reputations for quality, reliability, and cost efficiency. But manufacturing-led, export-driven growth bypassed India...until now. Whereas Indian manufacturing has generally been associated with belching machines, clanking equipment, flooded mud roads, and unreliable power supplies, a few companies are emerging as contenders for domination of global ma...Starting at €8.20
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Hindalco: Globalizing Through a Transformational Merger--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6739BC-EThe story behind Hindalco's $6 billion acquisition of Novelis is of particular interest because of the firm's boldness. When Hindalco made the bid in 2007, Novelis represented the largest Indian investment in North America and the second-largest overseas investment by an Indian company, behind Tata's purchase of Corus just two weeks earlier. Would this bold move prove an effective way for Hindalco to go global and ensure long-term profitability b...Starting at €8.20
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Mahindra & Mahindra: Leveraging India's Size for Global Scale in Tractors--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6740BC-EMahindra & Mahindra started in 1945 at the dawn of Indian independence and has since transformed from a steel trader, to an assembler of Jeeps from kits imported from the U.S., to a multifaceted business with a global presence in eight key sectors and global revenue in 2008 of $6.7 billion. This chapter focuses on M&M's two largest businesses--automotive and farm equipment, tracing the company's sometimes rocky journey to becoming a global powerh...Starting at €8.20