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CLUST.COM: Sueñe Más y Pague Menos
Wathieu, LucCase HBS-502S46MarketingClust es un sitio web de compra del grupo francés. En lugar de la comercialización de productos a los consumidores, Clust es la comercialización de las demandas del consumidor agregados a los fabricantes. En consecuencia, más allá del acto habitual de elegir entre alternativas predefinidas, se espera que los consumidores de criar a sus demandas y crear nuevas ideas de productos, para discutir y apoyar las ideas de los demás, para pedir a sus amig...Starting at €8.20
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Cofidis (Spanish Version)
Wathieu, LucCase HBS-503S16MarketingUn descendiente del catálogo francesa comercializador 3 Suisses, y un patrocinador popular del Tour de Francia, Cofidis vende crédito al consumo a través del teléfono, desafiando a la banca convencional con una política de producto y una estrategia de comunicación que se adapta perfectamente comparativos de la empresa (des) ventajas. Este caso describe: propuesta de producto y el valor Cofidis'; la evolución contexto competitivo y la complejidad ...Starting at €8.20
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Spruce Lawn Farms: The IP Bean Opportunity
Mark B. Vandenbosch; Ron AndersonCase IVEY-9B14N001-EFinanceThe owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the ...Starting at €8.20
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
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Punch Up In the Potash Industry (B): BHP Billiton Ltd.
Mark B. Vandenbosch; Amit JethaniCase IVEY-9B14M031B-EStrategyUralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cas...Starting at €5.74
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Tesco's Virtual Store: From South Korea to the United Kingdom
Mark B. Vandenbosch; Alina NastasoiuCase IVEY-9B14A010-EMarketing, StrategyAfter the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whethe...Starting at €8.20
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B14A043-EEntrepreneurship, Marketing, StrategySupplement to 9B14A042.Starting at €5.74
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Tokyo AFM
Brochet, FrancoisCase HBS-109056-EAccounting and ControlThis case was written as the financial accounting portion of the final exam for a first-year MBA course at Harvard Business School. The goal was to test students' ability to apply major concepts taught during the course to an industry which they had not covered, but which shared similarities in terms of economics with issues addressed in the curriculum. The company, Tokyo Auto Fire & Marine (hereafter Tokyo AFM), is a fictitious insurance company...Starting at €8.20
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Societe Generale: The Kerviel Affair (A) and (B), Teaching Note
Brochet, FrancoisTeaching Note HBS-110075-EAccounting and ControlTeaching Note for 110029 and 110030.Starting at €0.00
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00