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Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
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Perfect Storm over Zurich Airport (A)
Tushman, Michael L.; Kiron, DavidCase HBS-408023-ELeadership and People ManagementJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Starting at €8.20
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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCase HBS-410052-ELeadership and People ManagementThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Starting at €8.20
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Leadership, Culture, and Transition at lululemon, Teaching Note
Tushman, Michael L.; Kiron, David; Page, RuthTeaching Note HBS-410123-ELeadership and People ManagementTeaching Note for 410705.Starting at €0.00
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Perfect Storm over Zurich Airport (A) & (B), Teaching Note
Tushman, Michael L.; Kiron, DavidTeaching Note HBS-411015-ELeadership and People ManagementTeaching Note for 408023 and 408058.Starting at €0.00
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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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SMA: División de productos microelectrónicos (C)
Beer, Michael; Tushman, Michael L.Case HBS-407S08Leadership and People ManagementComplementa el caso (B). Una versión reescrita de un suplemento antes.Starting at €5.74
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Cancer Treatment Centers of America: Scaling the Mother Standard of Care, Teaching Note
Kanter, Rosabeth Moss; Bird, MatthewTeaching Note HBS-312089-ETeaching Note for 312073.Starting at €0.00
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Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-310010-ETo maximize their effectiveness, color cases should be printed in color. James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised excise taxes on alcoholic beverages in an effort to plug the country's budget deficit; the bill was awaitin...Starting at €8.20
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Pfizer: Letter from the Chairman (B)
Simons, Robert L.; Rosenberg, KathrynCase HBS-110004-EAccounting and ControlThis case continues the story begun in "Pfizer: A Letter From The Chairman" (HBS No. 9-110-003), revealing the letter Chairman and CEO Jeff Kindler wrote for the 2008 Annual Report.Starting at €5.74