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El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Caroline Regis at Excel Systems (Spanish version)
Collection: HBSP (USA)Ref.: HBS-917S17Published: Mar 9, 2015Reviewed: Nov 14, 2011Format: PDFPages: 11Language: Spanish - Case
Alibaba se vuelve una empresa pública (B)
Collection: HBSP (USA)Ref.: HBS-116S12Published: Feb 9, 2016Format: PDFPages: 5Language: Spanish - Case
Tombstones (Spanish version)
Collection: HBSP (USA)Ref.: HBS-214S02Published: Jan 18, 2010Reviewed: Sep 27, 2012Format: PDFPages: 16Language: Spanish - Case
La punta del iceberg: JP Morgan Chase y Bear Stearns (B2)
Collection: HBSP (USA)Ref.: HBS-216S05Published: Jan 28, 2009Format: PDFPages: 4Language: Spanish - Case
The Risk-Reward Framework at Morgan Stanley Research
Collection: HBSP (USA)Ref.: HBS-111011-EPublished: Jan 7, 2011Format: PDFPages: 22Language: English - Case
Harley-Davidson in India (B)
Collection: HBSP (USA)Ref.: HBS-114044-EPublished: Jun 17, 2014Format: PDFPages: 4Language: English - Case
Global Knowledge Management at Danone (A) (Abridged)
Collection: HBSP (USA)Ref.: HBS-613003-EPublished: Jul 6, 2012Reviewed: Aug 15, 2012Format: PDFPages: 14Language: English