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Christian Dior: A New Look for Haute Couture, Teaching Plan
Jones, Geoffrey G.; Hisano, AiTeaching Note HBS-317072-EEntrepreneurshipTeaching plan for case 809159.Starting at €0.00
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Raj Kapoor: The Socialist Showman
Jones, Geoffrey G.; Sur, SnigdhaCase HBS-317100-EThis case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor's films and enables a discussion of the role of cinema in propagating gender stereotypes and contr...Starting at €8.20
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Ernesto Tornquist: Making a Fortune on the Pampas (Spanish Version)
Jones, Geoffrey G.; Lluch, AndreaCase HBS-809S06EconomicsExamina la carrera de Ernesto Tornquist, un financiero cosmopolita considerado como el empresario más importante de la Argentina a fines del siglo 19. Tornquist creó un grupo empresarial diversificado, vinculado a la élite política, que integra la Argentina en las redes comerciales y financieras de la primera economía mundial. Proporciona una oportunidad para entender por qué la Argentina era una economía tan exitosa en este momento, y el debate ...Starting at €8.20
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Debating the Expropriation of Mexican Oil (Spanish Version)
Jones, Geoffrey G.; Wadhwani, R. DanielCase HBS-810S03EconomicsEn 1938, el gobierno mexicano expropió los activos de las compañías petroleras extranjeras. Explora los argumentos legales y morales a favor y en contra de la expropiación.Starting at €8.20
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Yataro Iwasaki: Founding Mitsubishi (B) (Spanish Version)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCase HBS-811S06EntrepreneurshipEste breve (B) los documentos del caso el destino de Mitsubishi y la compañía naviera NYK después de la muerte de Yataro Iwasaki en 1885. El caso de los suplementos de casos 808-158, "Yataro Iwaski: Fundador Mitsubishi (A)."Starting at €5.74
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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCase HBS-313149-EEntrepreneurshipCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Starting at €8.20
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Jurlique: Globalizing Beauty from Nature and Science
Jones, Geoffrey G.; Spadafora, AndrewCase HBS-314087-EConsiders the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia, where the brand had been fo...Starting at €8.20
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316007-EEntrepreneurshipThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Starting at €8.20
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Werner von Siemens and the Electric Telegraph, Teaching Plan
Jones, Geoffrey G.; Burch, JessicaTeaching Note HBS-316074-EEntrepreneurshipTeaching note for case 811004.Starting at €0.00
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Yataro Iwasaki: Founding Mitsubishi, Teaching Plan
Jones, Geoffrey G.; Burch, JessicaTeaching Note HBS-316083-EEntrepreneurshipTeaching plan for cases 808158 and 809038.Starting at €0.00