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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Goldfinger: Charles W. Engelhard Jr. and Apartheid-era South Africa, Teaching Plan
Jones, Geoffrey G.; Giacomin, ValeriaTeaching Note HBS-318081-ETeaching plan for case 313148.Starting at €0.00
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Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence, Teaching Plan
Jones, Geoffrey G.; Sheth, Sudev JTeaching Note HBS-319058-EEntrepreneurshipTeaching plan for case 807028.Starting at €0.00
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Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil
Jones, Geoffrey G.; Al-Rashed, YazeedCase HBS-321003-EKnowledge and CommunicationThis case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 per cent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire, which was a large multi-ethnic empire covering large swathes of the Middle East and eastern Europe. Gulbenkian's career is set against the steady erosion of the Empire's sovereignty by...Starting at €8.20
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Thomas J. Watson, IBM and Nazi Germany, Teaching Plan
Jones, Geoffrey G.; Ballor, GraceTeaching Note HBS-821066-EEconomicsTeaching plan for case 807133.Starting at €0.00
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Ernesto Tornquist: Making a Fortune on the Pampas
Jones, Geoffrey G.; Lluch, AndreaCase HBS-807155-EEconomicsExamines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina into the trading and financial networks of the first global economy. Provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate wh...Starting at €8.20
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Ken Durham and Unilever as a 'Multi-Local Multinational'
Jones, Geoffrey G.; Decker, StephanieCase HBS-808025-EStrategyExplores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on...Starting at €8.20
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20