Default Category
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Lara Castro (B)
García, Pilar; Cardona Soriano, PabloCase DPO-23Leadership and People ManagementLara Castro, joven directiva de una empresa de telecomunicaciones, comienza un proceso de «coaching» con el fin de mejorar sus competencias directivas. El caso muestra el plan de mejora diseñado conjuntamente por Lara y su «coach», y los avatares que rodean su puesta en marcha.Starting at €5.74
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Banco Magyar
Cardona Soriano, PabloCase FH-634Leadership and People ManagementEl Banco Magyar es el nombre ficticio de uno de los tres bancos que había resultado de la división del Banco Central de Hungría. Pocos años después, es comprado por un banco americano y éste envía a uno de sus analistas para dirigir el banco en Hungría. Este caso sirve de introducción al curso de Dirección de Personal y da pie a hablar de las diferencias entre la función directiva y la función técnica.Starting at €8.20
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Cofil, S.A. (C)
Cardona Soriano, Pablo; Chinchilla, NuriaCase FH-640Leadership and People ManagementEl Director General de Cofil, S.A. se ve desbordado por sus actividades directivas y contrata a un consultor externo para ayudarle a aliviar su carga de trabajo.Starting at €5.74
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Magyar Bank
Cardona Soriano, PabloCase FH-634-ELeadership and People ManagementBanco Magyar is the fictitious name of one of the three banks resulting from the split-up of the Hungarian Central Bank. A few years later the bank is acquired by an American institution, which sends one of its analysts to manage the Hungarian subsidiary. This case serves as an introduction to the Personnel Management course and provides material for discussion of the differences between the managerial role and the role of the specialist.Starting at €8.20
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Coaching en el Banco Azucarero de Cali (BAC) (B)
Susaeta Erburu, Lourdes; Serrano, Germán; Pin Arboledas, José Ramón; Cardona Soriano, PabloCase DPO-35Leadership and People ManagementEn el caso B, el mismo director de zona (ahora "coach") aborda la entrevista de evaluación y el plan de desarrollo profesional de dos directores de oficina ("coachees") uno de alto potencial y otro con escasas perspectivas dentro de la organización. En los Anexos se incluyen las herramientas utilizadas para la evaluación: gráfico de evaluación 180º y "arañas" que representan el perfil de competencias.Starting at €5.74
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Buena Visión España (A)
Cardona Soriano, PabloCase FH-686-ELeadership and People ManagementThis case examines the process of organizational and cultural change undertaken at Buena Visión, a subsidiary of the Alda Gehring Corporation, which manufactured and sold optical healthcare products. The aim of the reforms, which fell within a program undertaken by Alda Gehring called Vision 2000, was to optimize business processes and reduce response times to changes in the environment by decentralizing management and promoting a style of manage...Starting at €8.20
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Inyecsa
Cardona Soriano, PabloCase FH-635-ELeadership and People ManagementA new factory manager is required to substantially and rapidly improve productivity and quality. To improve one of the sections that has been most reluctant to accept any changes, he promotes a shopfloor worker to the rank of team leader. The new team leader enforces the plant manager's guidlines very strictly. Following a confrontation between the team leader and a subordinate, the workers write a letter to the works committee demanding that the...Starting at €8.20
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LA LISTA HBR: Ideas innovadoras para 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902AKnowledge and CommunicationNuestro estudio anual de las ideas y tendencias que harán un impacto en el negocio: Elizabeth Warren y Amelia Tyagi creen crédito al consumo debe hacerse tan seguro como cualquier otro producto. Paul Collier y Jean-Louis Warnholz revelan un clima cada vez más favorable a la inversión en el África subsahariana. Amy J. C. Cuddy afirma que el calor y la competencia no son mutuamente excluyentes. John Sviokla predice un aumento de los préstamos peer-...Starting at €8.20
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The HBR List: Breakthrough Ideas for 2009
Warren, Elizabeth; Tyagi, Amelia; Collier, Paul; Warnholz, Jean-Louis; Cuddy, Amy J.C.; Sviokla, John; Goldstein, Noah J.; Fisman, Raymond; Saffo, Paul; Pall, Gurdeep Singh; McGrath, Rita Gunther; Benyus, Janine M.; Pauli, Gunter A.M.; Norton, Michael I.; Schwartz, Peter; Christakis, Nicholas A.; Suarez-Orozco, Marcelo; Bremmer, Ian; Pujadas, Juan; Jurvetson, Steve; McCreary, Lew; Ilube, Tom; Pentland, Alex "Article HBS-R0902A-EOur annual survey of ideas and trends that will make an impact on business: Elizabeth Warren and Amelia Tyagi believe consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20