HBSP (USA)
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Sigfox: Building a Global IoT Network
Lal, Rajiv; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-519032-EEntrepreneurshipIn 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to the internet. As the startup was scaling rapidly, the founders made the strategic decision to target fewer industry verticals and to focus on asset tracking as the common denominator...Starting at €8.20
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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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The De Beers Group: Exploring the Diamond Reselling Opportunity, Teaching Note
Esty, Benjamin C.; Gross, Daniel P.; Pickle, Lauren G.Teaching Note HBS-717481-EStrategyTeaching note for case 717430.Starting at €0.00
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Tempur Sealy International (A)
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-718422-EStrategyThis case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous relationship. Yet in August 2016, Steinhoff (a large, South African retailer) made an offer to acquire MFRM. Whether this acquisition will affect the symbiotic relationship that had existed ...Starting at €8.20
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Tempur Sealy International (C)
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-718424-EStrategyAnalyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the B case.Starting at €5.74
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCase HBS-812125-EEntrepreneurshipThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesStarting at €8.20
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Angel Investments in Europe and Recent Developments in Crowdfunding
Applegate, Lynda M.; Dessain, Vincent; Billaud, Emilie; Beyersdorfer, DanielaCase HBS-814047-EEntrepreneurshipThis technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the market, including the development of policy tools and the proliferation of incubators/accelerators to support angel investors. Finally, the note explores salient issues in angel investin...Starting at €8.20
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Bega Cheese: Bidding to Bring Vegemite Back Home
Esty, Benjamin C.; Pickle, Lauren G.Case HBS-218001-EStrategyIn January 2017, the leadership team of Bega Cheese-the Australian dairy company-was considering a bid for Mondel z International's Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the icoStarting at €8.20
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Automating the Paris Subway (A)
Anteby, Michel; Corsi, Elena; Billaud, EmilieCase HBS-413061-ELeadership and People ManagementIn 2001, the head of the Paris Subway reflected on how to transform Line 1 into a driverless line without triggering a social conflict. After the shock of the 2000 Notre Dame de Lorette subway accident, in which a train derailed and caused 25 injuries in a Paris subway station, the state-owned Paris subway operator Regie Autonome des Transports Parisiens (RATP) decided to adopt new security measures and considered the opportunity to automate the ...Starting at €8.20
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BASF: Co-Creating Innovation (A)
Rangan, V. Kasturi; Billaud, Emilie; Dessain, VincentCase HBS-517073-EIn 2016, BASF's Chief Executive Officer and Chief Technology Officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. 500 project ideas had been created, of which 100 had already moved to the company's conventional R&D funnel. 34 had been short-listed for further consideration. At least 10, if not more of these projects would receive "landmark" funding running at an aver...Starting at €8.20