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Burberry in 2014
Elberse, AnitaCase HBS-515054-EMarketingIn February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under Ahrendts and Bailey's partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating profits have more than doubled. Ahrendts has led Burberry to become a brand that once again stands for luxury and th...Starting at €8.20
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Article HBS-R1001ELeadership and People Managementhow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Starting at €8.20
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Avi Kremer (Spanish Version)
Margolis, Joshua D.; Wetzel, MarkCase HBS-417S12Leadership and People ManagementSi usted fue diagnosticado con una enfermedad terminal, ¿cómo respondería y qué haría usted con su tiempo restante? Avi Kremer contempla cuatro opciones para dedicarse por 18 meses después de ser diagnosticado con ELA. Su experiencia hasta ahora y las elecciones que se enfrenta a una visión de crianza en la construcción de la resiliencia y la búsqueda de propósito. Los documentos del caso la historia personal de Kremer, antes y después del diagnó...Starting at €8.20
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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Beyonc (Spanish version)
Elberse, Anita; Smith, StacieCase HBS-516S16MarketingIn December 2013, music superstar Beyonc is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company that is owned and at the highest level operated by an artist," had chosen to release the entire album at once and exclusively via the Apple iTunes Store, without any prior promotion-...Starting at €8.20
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Maria Sharapova: Marketing a Champion (A) & (B), Teaching Note
Elberse, AnitaTeaching Note HBS-508087-EMarketingTeaching Note for [507065] and [507066].Starting at €0.00
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaTeaching Note HBS-509076-EMarketingTeaching Note for [508056].Starting at €0.00
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YouTube: Time to Charge Users
Elberse, Anita; Gupta, SunilCase HBS-510053-EMarketingIn January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested - and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue...Starting at €8.20
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The NFL's Digital Media Strategy
Elberse, Anita; Calhoun, Kelsey; Johnson, DavenCase HBS-511055-EMarketingIn late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market - and presenting his views to NFL team owners. What was the league's best strategy for the mobile space? The case describes the antecedents of what is widely regarded as a landmark deal for the NFL, its $780-million, four-year exclusive partnership wit...Starting at €8.20