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iQmetrix: The Customer Is Always Right
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M028-EPublished: Feb 26, 2016Reviewed: Feb 26, 2016Format: PDFPages: 10Language: English - Case
GM: The Opel Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M022-EPublished: Mar 8, 2010Reviewed: Mar 22, 2010Format: PDFPages: 19Language: English - Case
RONA Inc.- Dealing with Recession
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09M076-EPublished: Oct 15, 2009Format: PDFPages: 19Language: English - Case
University Health Network (UHN): The MOE-MAR Initiative
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06E013-EPublished: Feb 5, 2010Format: PDFPages: 25Language: English - Case
Canadian Air Transport Security Authority (CATSA)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B06E018-EPublished: Feb 27, 2007Reviewed: Sep 17, 2009Format: PDFPages: 10Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Article
Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0807LPublished: Jul 1, 2008Reviewed: Jan 17, 2007Format: PDFPages: 11Language: Spanish - Case
Taco Bell Corp. (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-602S03Published: Nov 19, 1991Reviewed: Apr 20, 1994Format: PDFPages: 33Language: Spanish - Case
Taco Bell, Inc. (1983-1994) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-303S37Published: May 2, 1998Reviewed: Oct 24, 2001Format: PDFPages: 18Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish