HBSP (USA)
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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
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A Green Forest Grows in Brooklyn: Joint Venturing with the Chinese
Wu, Charles FCase HBS-218010-EFinanceMaryAnne Gilmartin, President and CEO of Forest City Ratner ("Forest City") was planning for yet another protracted discussion over the merits of a green roof for part of her $5 billion dollar new development in Brooklyn. While the low seven-figure cost overrun was to be "value-engineered" and in the scheme of things, this budgeted item was not going to impact the financial success of the project, it had become a heated source of contention. Was ...Starting at €8.20
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Rick's Dilemma
Segel, Arthur I; Wu, Charles F; Eppler, Ben; Yog, SidCase HBS-215006-EFinanceIn 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the Upper East Side of Manhattan. The land is currently subject to a ground lease which pays $4.6 million annually, with resets every 20 years at 4.5% of the appraised value of the land. The next reset is in 2022, and in the meantime Rick must make a decision on whether it might be better for the trust's beneficiaries to sell the...Starting at €8.20
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Making Room for the Baby Boom: Senior Living, Teaching Note
Wu, Charles F; Eppler, BenTeaching Note HBS-215029-EFinanceTeaching note for case 215003.Starting at €0.00
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SOHO China: Transformation in Progress
Wu, Charles FCase HBS-217023-EFinanceIn 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new "build-to-hold" strategy. Founded as a merchant builder, the company went public in 2007 raising a record USD 1.9 billion, but the firm, led by Zhang Xin, refocused in 2012 towards a "build-to-hold" strategy in an ...Starting at €8.20
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LabCDMX: Experiment 50
Weiss, Mitchell B.; Miguel, Maria FernandaCase HBS-817031-EEntrepreneurshipThere were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the labyrinth system that provided an estimated 14 million rides a day. Gabriella G mez-Mont, the Lab's founder and director, had led her team in a project to crowd-source the routes from vol...Starting at €8.20
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Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Starting at €8.20
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Making Room for the Baby Boom: Senior Living
Wu, Charles F; Beyer, JosephCase HBS-215003-EFinanceTom Alperin's National Development has purchased a building site in affluent Wellesley, MA, and is in the process of deciding whether to build apartments, a combination of independent living and assisted living units for seniors, or perhaps even higher acuity facilities. The case describes several issues for the continuum of senior care alternatives for residents and developers. What motivates seniors to leave their homesteads for much smaller sp...Starting at €8.20