HBSP (USA)
-
Matching Dell (Spanish version)
Rivkin, Jan W.; Porter, Michael E.Case HBS-702S06StrategyAfter years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case 'Matching Dell' describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of acti...Starting at €8.20
-
Eckerd Corp. (Spanish version)
Porter, Michael E.; Kelleher, John C.Case HBS-716S19StrategyDescribe la historia y la situación actual en la industria de la farmacia al por menor, incluyendo la competencia de nuevos comerciantes y farmacias de Internet. Eckerd, uno de los cuatro principales cadenas de farmacias, debe decidir cómo posicionarse para el futuro.Starting at €8.20
-
Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
-
Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCase HBS-716422-EStrategyThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Starting at €8.20
-
Sierra Log Homes, Inc. (B1) (Spanish Version)
Porter, Michael E.Case HBS-308S19StrategyComplementa el caso (A).Starting at €8.20
-
Sierra Log Homes, Inc. (B2) (Spanish Version)
Porter, Michael E.Case HBS-308S20StrategyComplementa el caso (A).Starting at €8.20
-
General Electric frente a Westinghouse: grandes turbogeneradores (C) (Spanish Version)
Porter, Michael E.Case HBS-309S16StrategyComplementa el caso (A).Starting at €5.74
-
The Looming Challenge to U.S. Competitiveness
Porter, Michael E.; Rivkin, Jan W.Article HBS-R1203B-EStrategyAlthough the U.S. retains profound competitive strengths--for instance, in higher education and entrepreneurship--those strengths are increasingly threatened by weaknesses in areas such as the tax code, basic education, macroeconomic policies, and regulation. Steps to reverse the loss will require a new focus by government and business leaders.Starting at €8.20
-
Dartmouth-Hitchcock Medical Center: Spine Care, Teaching Note
Huckman, Robert S.; Porter, Michael E.Teaching Note HBS-610068-EStrategyTeaching Note for [609016].Starting at €0.00
-
Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20