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John Smithers at Sigtek (Spanish version)
Jick, Todd D.Case HBS-404S16Leadership and People Managementlack of corporate commitment, overly formalized programs, inflated expectations, lack of initial successes, etc.Starting at €8.20
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615S16Service and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20
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Rowe, Massof y Stewart: la experiencia de hacer el cambio en Micro Switch
Jick, Todd D.; Rosegrant, SusanCase HBS-411S15Leadership and People ManagementDescribe tres mandos medios que actúan en el papel de agentes de cambio. Destacados sus papeles personales y sus "estados de ánimo" en dos puntos en el curso de la introducción de un cambio cultural importante. Mientras que sus comentarios son sólo seis meses de diferencia, que han llegado a una fase más pesimista y aleccionador del proceso de cambio. Permite a los estudiantes para ver qué tan dinámico es un esfuerzo de cambio, cómo el grado de o...Starting at €8.20
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration
Lakhani, Karim R.; Carlile, Paul RCase HBS-610074-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for multiple sclerosis based on a novel scientific approach. The case provides details on how norms of academic rese...Starting at €8.20
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InnoCentive.com (A), Teaching Note
Lakhani, Karim R.Teaching Note HBS-611072-ETeaching Note for 608170.Starting at €0.00
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Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration, Teaching Note
Lakhani, Karim R.Teaching Note HBS-611073-EService and Operations ManagementTeaching Note for 610074.Starting at €0.00
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InnoCentive.com (B)
Lakhani, Karim R.; Lonstein, EricCase HBS-612026-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive add...Starting at €5.74
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InnoCentive.com (C)
Lakhani, Karim R.; Lonstein, EricCase HBS-612027-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese ear...Starting at €5.74
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TopCoder (B)
Lakhani, Karim R.; Lonstein, Eric; Pokrywa, Stephanie HealyCase HBS-612044-EKnowledge and CommunicationTopCoder develops software for clients through online tournaments, drawing from a community of 275,000 people. The case provides an update on TopCoder's growth and resulting changes in its platform and business model. Specifically, its decision to virtualize the project management role. Issues related to the scalability, profitability and growth of this approach are explored. This case is accompanied by a Video Short that can be shown in class o...Starting at €5.74
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Open Innovation at Siemens
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-613100-EService and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20