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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Principles of World-Class Execution: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4492BC-EFor multinational companies in China, the rapid evolution of markets and competition overwhelmingly demands an exacting focus on world-class execution. This chapter highlights the principles that should guide the efforts MNCs make as they ratchet up their ability to execute in China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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The Next Advantage for Manufacturing: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4495BC-EAs competition intensifies in China's new markets, pressures will mount on companies to improve their execution in every aspect of manufacturing. This chapter looks at how some companies have successfully tailored operations to the local realities of China. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Talent Holds the Key: Winning in China
Hexter, Jimmy; Woetzel, JonathanBook Chapter HBS-4498BC-EInside multinational companies that are playing to win in China, there is growing recognition that having a balance of global and local staff for important positions is effective for achieving the kind of creative insights needed to make fast, competitive judgments. This chapter is excerpted from "Operation China: From Strategy to Execution."Starting at €8.20
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507074-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Starting at €8.20
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Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507075-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Starting at €8.20
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AT&T: Managing Technological Change and the Future of Telephone Operators in the 20th Century
Gross, Daniel P.; Kerr, William R.Case HBS-718486-EStrategyBy the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually-operated switchboards to mechanical switching systems that were faster and more cost-effective and did not require human operators. By the 1930s, the changeover has been completed or is underway in most American cities with over 50,000 peo...Starting at €8.20
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Cherrypicks
Kerr, William R.Case HBS-807106-EEntrepreneurshipCherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but the partnership will require major changes in Cherrypicks' business model. Further complicating matters, SKT is also a strategic investor in Cherrypicks, a very large service provider...Starting at €8.20