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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Alcoa's Bid for Alcan (A)
Healy, Paul M.; Rossano, PenelopeCase HBS-114029-EAccounting and ControlIn spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream product was coming on-line from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that fo...Starting at €8.20
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Alcoa's Bid for Alcan (B)
Healy, Paul M.; Rossano, PenelopeCase HBS-114030-EAccounting and ControlIn spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream product was coming on-line from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that fo...Starting at €5.74
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Exeter Group, Inc., Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412024-ELeadership and People ManagementTeaching Note for 409001.Starting at €0.00
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Mistry Architects (A), (B), and (C), Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412025-ETeaching Note for 609044, 609064, and 609086.Starting at €0.00
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Addleshaw Goddard LLP, Teaching Note
Eccles, Robert G.; Rossano, PenelopeTeaching Note HBS-412026-ELeadership and People ManagementTeaching Note for 409056.Starting at €0.00
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One Firm One Future at Davis Langdon (A), (B), and (C), Teaching Note
Eccles, Robert G.; McFee, Erin; Rossano, PenelopeTeaching Note HBS-412031-ELeadership and People ManagementTeaching Note for 411-006, 411-007, and 411-008.Starting at €0.00