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MontGras. Estrategia de exportación para una bodega chilena
Arnold, David J.; Stevenson, Howard H.Case HBS-510S14MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. MontGras, una bodega chilena de tamaño medio, tiene que formular una estrategia de exportación. Tiene que decidir si hacer hincapié en los mercados de Estados Unidos o del Reino Unido, que también ofrecen diferentes propuestas de posicionamiento y fijación de precios. Se ha fallado dos veces para penetrar en el mercado de EE.UU. porque las relaciones de distribuidor se cayó...Starting at €8.20
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Grupo Elektra (Spanish Version)
Arnold, David J.; Herrero, Gustavo A.; Monteiro, Luiz FelipeCase HBS-503S39MarketingGrupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.Starting at €8.20
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Governance and Sustainability at Nike (B) (Spanish version)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-316S01StrategyTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in the supply chain in the 1990s through the development of a board-level corporate responsibility (CR) committ...Starting at €5.74
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Global Sourcing at Nike
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaCase HBS-619008-EBusiness Ethics and Corporate Social ResponsibilityThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike's Global Sourcing and Manufacturing...Starting at €8.20
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Governance and Sustainability at Nike (B)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-313147-EKnowledge and CommunicationTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmentaStarting at €5.74
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Making Target the Target: Boycotts and Corporate Political Activity (B)
Hsieh, Nien-he; Wu, VictorCase HBS-317131-ESupplement to case 317113.Starting at €5.74
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Making Target the Target: Boycotts and Corporate Political Activity (A) and (B), Teaching Note
Hsieh, Nien-he; Wu, VictorTeaching Note HBS-318123-ETeaching note for cases 317113 and 317131.Starting at €0.00
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The Ready-Made Garment Industry: A Bangladeshi Perspective (A), (B), (C), and (D), Teaching Note
Hsieh, Nien-heTeaching Note HBS-318124-ETeaching note for cases 317052, 317053, 317054, and 318028.Starting at €0.00
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Gender and Free Speech at Google (A), (B), & (C), Teaching Note
Hsieh, Nien-he; Mehta, SarahTeaching Note HBS-319038-ETeaching note for cases 318085, 319095, and 319097.Starting at €0.00
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCase HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Starting at €5.74