HBSP (USA)
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Los Ottawa Voyageurs
DeLong, Thomas J.; Ager, David L.; Baldwin, Scott; Strong, Chris; Feng, Andrew; Mody, ElizaCase HBS-405S01Leadership and People ManagementManuel Tertuliano, entrenador de un club de fútbol profesional, debe tomar algunas decisiones difíciles sobre la compensación de seis de sus jugadores. En concreto, debe decidir cómo asignar $ 850,000 entre estos seis jugadores de una manera que beneficie a su equipo, que tiene la segunda acaba de terminar al último en la liga y se enfrenta a ser eliminado de la liga si el rendimiento del equipo y la asistencia de juego no mejoran. Tertuliano se ...Starting at €8.20
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Time for a Unified Campaign (HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106X-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Teaming at Disney Animation
Edmondson, Amy C.; Ager, David L.; Harburg, Emily; Bartlett, NatalieCase HBS-615023-ELeadership and People ManagementJonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in Nove...Starting at €8.20
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Trader Joe's
Ager, David L.; Roberto, Michael A.Case HBS-714419-EStrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe's fac...Starting at €8.20
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La Noticia se Hizo Pública: KANA y la Reducción de Plantilla que Se Les Fue de las Manos (A)
Perlow, Leslie A.; Ager, David L.Case HBS-408S21Leadership and People ManagementVicki Amon-Higa, vicepresidente de Kana, un cotizan en bolsa, la compañía de desarrollo de tamaño mediano, estaba trabajando con Bryan Caldera, director financiero de Kana, para planificar un despido en el que KANA reduciría el tamaño de su fuerza laboral en casi un 40%. A pesar de las mejores intenciones, las noticias del despido filtró antes del anuncio planificada. La situación se deterioró rápidamente como una serie de gestores furiosos llama...Starting at €8.20
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Trader Joe's (Spanish version)
Ager, David L.; Roberto, Michael A.Case HBS-715S02StrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe's fac...Starting at €8.20
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Time for a Unified Campaign (Commentary for HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106Z-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20