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Axel Springer in 2016: From Transformation to Acceleration
Burgelman, R; Siegel, R; Kissick, RCase SGSB-E610-EEntrepreneurshipAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Trunk Club - Teaching Note
Grousbeck, I; Kissick, RTeaching Note SGSB-E458TN-EEntrepreneurshipThe Trunk Club case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Four vignettes compose the main body of the case. The first vignette outlines a series of challenges faced by Spaly during his first ninety days running the business, most notably a situation in which Spaly’s top salesperson threatens to leave with the company’s top five sales reps to start a co...Starting at €0.00
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BYD Company, Ltd. (Spanish version)
Huckman, Robert S.; MacCormack, AlanCase HBS-614S03Service and Operations ManagementConsidera si BYD Co., Ltd., el mayor fabricante chino de baterías recargables, debe entrar en la industria del automóvil chino mediante la adquisición de Qinchuan automático, un fabricante de automóviles de propiedad estatal. Establecer justo después de la oferta pública inicial de BYD en la Bolsa de Hong Kong en 2002, que describe el desarrollo del enfoque de trabajo intensivo de BYD para la fabricación de baterías - un enfoque decididamente dif...Starting at €8.20
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Samsung Electronics (Spanish version)
Siegel, Jordan; Chang, James JinhoCase HBS-707S09StrategyWhen is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics' long-held competitive advantage is under renewed attack. Students also can assess how Samsung should respond to large-scale Chinese entry into its industry.Starting at €8.20
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Lincoln Electric (Spanish version)
Siegel, JordanCase HBS-707S26StrategyWould the cost of starting from scratch be more than sufficiently compensated by the total control the company would enjoy?Starting at €8.20
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Grupo Bimbo (Spanish version)
Siegel, JordanCase HBS-708S20StrategyIn 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China, while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as wit...Starting at €8.20
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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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Introduction to Global Strategy, Module Note (Spanish version)
Siegel, JordanCase HBS-715S06StrategyExamines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. A rewritten version of an earlier note.Starting at €8.20
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Carlypso: Overcoming Bumps in the Road in the Used Car Industry
Reiss, P; Kissick, RCase SGSB-E546-EEntrepreneurshipCarlypso: Overcoming Bumps in the Road in the Used Car Industry” explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several o...Starting at €8.20
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Convenient MD
Grousbekc, I, H; Kissick, RCase SGSB-E550-EEntrepreneurshipThe ConvenientMD case highlights the role of emotion and ambiguity in business interactions. ConvenientMD, led by co-CEOs Gareth Dickens and Max Puyanic, operated urgent care centers (UCCs) in the northeastern United States. UCCs are medical facilities that provide treatment for a variety of injuries and illnesses at a fraction of the cost of hospitals. The case, which examines ConvenientMD in its nascent and high-growth years, is divided into...Starting at €8.20