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Bank of America (A) (Spanish version)
Thomke, Stefan; Nimgade, AshokCase HBS-606S31Service and Operations ManagementDescribe cómo Bank of America es la creación de un sistema para la innovación de productos y servicios en su negocio de banca minorista. Se hace hincapié en el papel de la experimentación en algunos "laboratorios" de dos docenas de la vida real que sirven como plenamente operativos sucursales bancarias y como sitios para probar nuevas ideas y conceptos. Se centra en: 1) cómo aprender de la experimentación puede ser maximizada; 2) sistemas de ince...Starting at €8.20
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Burroughs Wellcome and AZT (A) (Spanish version)
Emmons, Willis M.; Nimgade, AshokCase HBS-707S25EconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS acti...Starting at €8.20
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Escapes Outdoor Living Designs Inc.
Michael Sider; Richard BloomfieldCase IVEY-9B14M044-EEntrepreneurship, StrategyThe owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current bus...Starting at €8.20
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Marineland and the Mayor
Michael Sider; Ahn HoangCase IVEY-9B13M063-EStrategyThe mayor of one of Canada’s largest tourist destination cities has to decide how to handle the media outcry that followed a major newspaper story in which eight former staffers at the local, popular aquatic zoo accused the zoo of treating its animals with severe cruelty. His initial response was perceived by many as being too glib and favouring the marine park, which is an important source of revenue for the city. Although he is no expert on ani...Starting at €8.20
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Greenpeace's Unfriend Coal Campaign and Facebook
Michael Sider; Paul BigusCase IVEY-9B12M011-ELeadership and People Management, StrategyFacebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data centre, its main objection being that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sour...Starting at €8.20
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Ferrari
Thomke, Stefan; Corsi, Elena; Nimgade, AshokCase HBS-618047-EKnowledge and CommunicationFerrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.Starting at €8.20
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YouPostIt! Communicating the Value of a New Business
Michael Sider; Daniel SamoshCase IVEY-9B12A002-EEntrepreneurship, MarketingThe director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill...Starting at €8.20
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Carnegie Industrial: The Leadership Development Centre
Michael Sider; Ken MarkCase IVEY-9B08C002-ELeadership and People ManagementA director within the leadership development program of a large multinational organization must decide how to manage a very difficult conversation she must have with her assistant director. The assistant director, who is older and more experienced (although less educated), interviewed for the director's position and didn't get it. The assistant director has never been happy reporting to her much younger boss, and has felt consistently left out of...Starting at €8.20
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U.S. Preventive Services Task Force: Releasing New Guidelines for Breast Cancer Screening (A)
Gregory S. Zaric; Michael Sider; Ken MarkCase IVEY-9B14M020-EStrategyIn late October 2009, the U.S. Preventive Services Task Force (USPSTF), an independent panel of primary care experts, was preparing to release their updated guidelines for the use of screening mammograms, which were given to women in an attempt to detect evidence of breast cancer at a treatable stage. The new guidelines, based on rigorous scientific research and tests, now recommended routine screening starting at age 50 rather than at age 40. Th...Starting at €8.20
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The Lac-Mégantic Disaster
Michael Sider; Mary Weil; Brian DunphyCase IVEY-9B14M040-EStrategyIn July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Mégantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, l...Starting at €8.20