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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20
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Lastminute.com (B)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1116Information Technologies, MarketingDescripción de las actividades de lastminute.com desde su salida a bolsa.Starting at €5.74
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Muxxic Latina
Carrión V.; Nueno, José Luis; Bertini, MarcoCase M-1135Information Technologies, MarketingMuxxic Latina es una compañía discográfica internacional creada por Prisa y Universal Music Group, con el propósito no sólo de crear una plataforma uniforme con la cual penetrar en los países de habla hispana, sino también participar activamente en la globalización de la música contemporánea en español.Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Time for a Unified Campaign (HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106X-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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ArcelorMittal: Consolidating the Globally Fragmented Steel Industry--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6735BC-EArcelorMittal is a Fortune 500 company with corporate headquarters in Luxembourg. It is listed on the New York Stock Exchange (NYSE) as well as several European exchanges--but not on the Mumbai stock exchange. The company established its position as the largest steel company in the world by leveraging low-cost production operations in emerging markets throughout the globe, and thrived for decades without establishing operations of any kind in Ind...Starting at €8.20
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Bharat Forge: Bringing Technology and Speed to the World Forging Market--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6737BC-EIn the past decade, manufacturers in Eastern Europe, China, and Southeast Asia have established reputations for quality, reliability, and cost efficiency. But manufacturing-led, export-driven growth bypassed India...until now. Whereas Indian manufacturing has generally been associated with belching machines, clanking equipment, flooded mud roads, and unreliable power supplies, a few companies are emerging as contenders for domination of global ma...Starting at €8.20