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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department
Sieber, Sandra; Valor Sabatier, JosepCase SI-184-EKnowledge and CommunicationACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were already being used irregularly. Some salespeople openly reject the new technology, and very few a...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Compitiendo por el sector de la prensa gratuita en España: Metro frente a Qué
Vives L.; Valor Sabatier, JosepCase SI-149Knowledge and CommunicationEn los últimos años, el periódico Metro ha desarrollado con éxito su posición como uno de los más importantes de España, y al mismo tiempo, disfruta de una expansión que comprende dieciséis países de todo el mundo. El nuevo modelo de negocio, sostenido completamente por ingresos publicitarios, y una expansión a un ritmo acelerado, pueden, al menos parcialmente, explicar este éxito. Sin embargo, en este momento Metro tiene que defender su posició...Starting at €8.20
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Derivados financieros en Controladora Comercial Mexicana (CCM)
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-859FinanceEl objetivo pedagógico principal del caso de Comercial Mexicana es mostrar el uso y abuso de los derivados. Comercial Mexicana, que es el tercer mayor minorista de alimentos y otros artículos de México, hizo frente a una posible quiebra en 2008 después de especular con moneda extranjera, lo que expuso a la compañía a una deuda de 1.900 millones de dólares.Starting at €8.20
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
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Straumur Bank: The Forever Changing Landscape (A)
Mitchell, Jordan; Sigurjónsson, Şröstur Olaf; Rahnema Alavi, AhmadCase F-855-EFinanceThis case traces Straumur Bank's dynamic international growth from a small investment bank to Iceland's fourth largest bank with operations in 10 countries. Case A deals with Straumur's situation as of the third quarter of 2007 when the global financial and banking industry was starting to show significant signs of weakness. The bank's new foreign CEO must decide whether Straumur should continue on its trajectory of aggressive international growt...Starting at €8.20