Default Category
-
Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889Entrepreneurship, FinanceEn la primavera de 2012, Jordi Alves estaba enfrentando algunas decisiones difíciles. Un año antes, tras un proceso que había durado más de lo esperado, había logrado recaudar el primer fondo de búsqueda en España. Así, había dedicado un año entero a buscar una empresa para adquirirla y ahora tenía lo que parecían dos buenas adquisiciones sobre la mesa. La cuestión ahora era qué hacer. ¿Qué adquisición debía emprender? ¿Debía hacerlo? Además, no ...Starting at €5.74
-
Beltren
Johnson, RobCase E-222-EEntrepreneurship, Finance, Innovation and ChangeJean-Mar Chardon, of Sofina Ventures, was at his computer, looking at alternative ways to structure financing round by his venture capital firm in Beltren, the developer of an innovative medical instrument used in spinal surgery. This case is based on the case E-143-E with the same title from the same author.Starting at €8.20
-
GeneRisk.com
Johnson, RobCase E-67Entrepreneurship, Innovation and ChangeA mediados del año 2000, los inversores en Medical Sciences Limited (MSL) consolidaron una nueva compañía, GeneRisk.com, para concentrar su capital en una herramienta de software propiedad de MSL. La inmediata cuestión planteada a los inversores de MSL fue cómo evaluar esta nueva compañía para la siguiente tanda de financiación.Starting at €8.20
-
Rent-a-bike (A)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-770-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €8.20
-
Rent-a-bike (B)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-771-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
-
Rent-a-bike (C)
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobCase F-772-EFinanceRent-a-bike is a company that offers a network of publicly available bikes in a city. Customers can call a special phone number to receive a numerical code to open the bike's electronic lock and use it for a certain time. They can leave the bike at any place in town. For the service they pay 6 cents per minute, with a maximum of 15 EUR per day. Rent-a-bike was first launched in Munich in April 2000. Christian Hogl, the founder, realized that it w...Starting at €5.74
-
Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
-
Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
-
Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
-
Tragedy or Opportunity? (Spanish version)
Roscini, Dante; Schlefer, Jonathan; Dimitriou, KonstantinosCase HBS-712S06EconomicsAfter its 2009-2010 fiscal crisis shook the euro, could the Greek government stabilize debt, avoid default, and stay on the euro? This case looks at the Greek social and political road to fiscal crisis; the economics of that crisis and efforts to recover from it; the danger the crisis posed to the euro; cooperation and conflict among European states, the European Central Bank, and the International Monetary Fund to try to help Greece emerge from ...Starting at €8.20