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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
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Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCase HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Starting at €5.74
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The Ex-CEO Contemplates a Coup (Commentary for HBR Case Study)
Kirby, William C.Article HBS-R1306Z-ELeadership and People ManagementA family business in Indonesia is hit hard by the economic downturn, and some family members want the former CEO--the founder's son--to retain the reins. Others argue that this would be a mistake. This fictional case study is written by William C. Kirby, featuring expert commentary by Les Trachtman and Lilli Friedland. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1306X. The c...Starting at €8.20
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Teach For China and the Chinese Nonprofit Sector, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314129-EEconomicsTeaching Note for 314052.Starting at €0.00
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Jiamei Dental: Private Health Care in China, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314136-ETeaching Note for 910404.Starting at €0.00
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Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314138-ETeaching Note for 308057.Starting at €0.00
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HNA Group: Global Excellence with Chinese Characteristics, Teaching Note
Kirby, William C.; Eby, Joycelyn W.Teaching Note HBS-316157-EThis teaching note is designed to support the teaching of HBS case number 316013, "HNA Group: Global Excellence with Chinese Characteristics."Starting at €0.00
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Uber in China: Driving in the Gray Zone, Teaching Note
Kirby, William C.; Eby, Joycelyn W.Teaching Note HBS-316158-ETeaching note for case 316135.Starting at €0.00