Default Category
-
Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
-
Bicing: Bike-Sharing in Barcelona
Martínez de Albéniz, VictorCase P-1164-EService and Operations ManagementMonday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the week-end press carried dozens of readers¿ letters and opinion articles criticizing Bicing. This seem...Starting at €8.20
-
La flor y el volcán: cómo el Eyjafjallajökull alteró la industria keniata de las flores
Chaturvedi, Aadhaar; Martínez de Albéniz, VictorCase P-1106Service and Operations ManagementEn la mañana del 19 de abril de 2010, el señor Eduard Ngugi, gerente de la finca de rosas Uraidi, se planteaba qué hacer con las rosas que, durante dos días ya, colmaban la cámara frigorífica. Para entonces, las flores, sedentes en aquel cuarto frío situado a orillas del keniata lago Naivasha, debían estar en camino hacia los hogares de los clientes de Europa occidental. Sin embargo, la erupción explosiva del volcán islandés Eyjafjallajökull, ac...Starting at €8.20
-
The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
-
Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
-
La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
-
Wanxiang Group: A Chinese Company's Global Strategy (C)
Kirby, William C.; Wang, YuanzhuoCase HBS-318091-EThis case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership.Starting at €5.74
-
The Ex-CEO Contemplates a Coup (Commentary for HBR Case Study)
Kirby, William C.Article HBS-R1306Z-ELeadership and People ManagementA family business in Indonesia is hit hard by the economic downturn, and some family members want the former CEO--the founder's son--to retain the reins. Others argue that this would be a mistake. This fictional case study is written by William C. Kirby, featuring expert commentary by Les Trachtman and Lilli Friedland. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1306X. The c...Starting at €8.20
-
Teach For China and the Chinese Nonprofit Sector, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314129-EEconomicsTeaching Note for 314052.Starting at €0.00
-
Jiamei Dental: Private Health Care in China, Teaching Note
Kirby, William C.; Zendell, Erica MTeaching Note HBS-314136-ETeaching Note for 910404.Starting at €0.00