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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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NEC: A New R&D Site in Princeton (Spanish Version)
Kuemmerle, Walter; Kobayashi, KiichiroCase HBS-803S03Service and Operations ManagementEn 1992, Daizburo Shinoda, un alto director de I + D en el NEC, tiene que lidiar con un tema de la sucesión con respecto a la dirección del sitio de I + D de NEC en Princeton, Nueva Jersey en decidir a quién nombrar como el próximo líder del NEC D sitio extranjero más importante de investigación y, Shinoda tiene a considerar una serie de factores: la estrategia global de la empresa de NEC, la historia del sitio de Princeton, y las limitaciones de...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Dropbox: 'It Just Works'
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-811065-EEntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20
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Officenet (A): Making Entrepreneurship Work in Argentina (Spanish Version)
Kuemmerle, Walter; Coughlin, William J.Case HBS-802S01EntrepreneurshipDescribe la creación y financiación de Officenet, un distribuidor de suministros de oficina en Argentina. La compañía sirve al mercado de negocio a negocio a través de un catálogo (en combinación con pedidos por teléfono) y también a través de un catálogo basado en Internet. Officenet es un pionero en ambos canales de catálogo e Internet. Si bien la empresa es, posiblemente, un objetivo de adquisición para uno de los grandes distribuidores de art...Starting at €8.20
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Spotfire: Managing a Multinational Start-Up (Spanish Version)
Kuemmerle, Walter; Ellis, ChadCase HBS-803S23EntrepreneurshipSpotfire, un software de puesta en marcha, debe abordar la cuestión de dividir sus esfuerzos entre Suecia y Estados Unidos, además de la obtención de capital de riesgo, la obtención de nuevos clientes, y gestionar el crecimiento principio de su carrera.Starting at €8.20
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Officenet (B): After the Merger (Spanish Version)
Kuemmerle, Walter; Collura, MeredithCase HBS-804S05EntrepreneurshipDescribe la ejecución de una nueva fusión economía. Officenet, una tienda de ladrillos y clics de material de oficina, se vende a un Internet pure-play, Submarino.com. Los fundadores de Officenet se encuentran en Brasil, donde la empresa ha ampliado recientemente sus operaciones, y deben considerar varias preguntas sobre los planes de crecimiento de la empresa y la situación financiera.Starting at €5.74
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Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Case HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Starting at €8.20
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Flying J (A)
Deshpande, Rohit; Barley, LaurenCase HBS-508074-EMarketingThe largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether to increase its price of diesel fuel.Starting at €8.20