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Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Hull, OliviaTeaching Note HBS-821018-EStrategyTeaching note for case 821014.Starting at €0.00
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Feeding America (B)
Kominers, Scott Duke; Lam, AlanCase HBS-818131-EEntrepreneurshipThis case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market, and evaluates the importance of different design components in making the marketplace efficient and fair for all participants.Starting at €5.74
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Halliday's OASIS
Kominers, Scott Duke; Tempest Keller, NicoleCase HBS-819106-EEntrepreneurshipWade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.Starting at €8.20
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Raksul
Kominers, Scott Duke; Kotosaka, Masahiro; Sato, Nobuo; Kanno, AkikoCase HBS-819115-EEntrepreneurshipRaksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the o...Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Taiwan's High-Speed Rail: A Public-Private Partnership Hits a Speed Bump
Jan, Chung-Yuang; Kelman, SteveCase HBS-HKS671-EEconomicsThis case traces the evolution of Taiwan's high-speed railroad from project inception in the late 1980s until its financial problems in 2009 describing the planning efforts, ridership projections, financial plans and cost-benefit analysis involved in the project, as well as the contracting process for the project. This project was one of the largest infrastructure projects in the world and one of the largest infrastructure projects ever built, us...Starting at €8.20
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Michelle Rhee and the Washington D.C. Public Schools
Garcia-Rios, Patricia; Winig, Laura; Kelman, SteveCase HBS-HKS693-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case opens in 2007, when theStarting at €8.20
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Michelle Rhee and the Washington D.C. Public Schools, Teaching Note
Winig, Laura; Kelman, SteveTeaching Note HBS-HKS708-EEconomicsTeaching Note for HKS693.Starting at €0.00
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Gonzalez, GeorgeCase HBS-821014-EStrategyIn the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan reflects on his company's newly central role in society, and considers how to leverage the platform's broad adoption into sustainable future growth. The case also discusses Zoom's interna...Starting at €8.20
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Case HBS-820715-EEntrepreneurshipAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineStarting at €5.74