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Construir la empresa co-creativa
Ramaswamy, Venkat; Gouillart, FrancisArticle HBS-R1010JStrategyEn estos días más compañías están invitando a los clientes para ayudarles a diseñar productos. Ahora unos pocos se lo toma con más y otras partes interesadas, incluyendo su-empleados, proveedores, distribuidores, e incluso los reguladores en los esfuerzos de "co-creación", también. Al centrarse en la mejora de las experiencias de todos los involucrados, estas empresas están logrando ideas innovadoras, menores costos, nuevos ingresos, y los nuevos...Starting at €8.20
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Building the Co-Creative Enterprise
Ramaswamy, Venkat; Gouillart, FrancisArticle HBS-R1010J-EStrategyThese days more companies are inviting customers to help them design products. Now a few are taking things further and including their other stakeholders-employees, suppliers, distributors, and even regulators-in "co-creation" efforts, too. By focusing on improving the experiences of everyone involved, such firms are achieving breakthrough insights, lower costs, new revenues, and new business models. Consider how this worked at France's La Poste,...Starting at €8.20
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Shakedown (HBR Case Study and Commentary) (Spanish version)
Bodrock, Phil; Boeckmann, Alan L.; Di Tella, Rafael; Dunfee, Thomas W.; Djelic, BozidarArticle HBS-R0503ABusiness Ethics and Corporate Social ResponsibilityCASE STUDY ONLY, REPRINT R0503X, AND COMMENTARY ONLY, REPRINT R0503Z.Starting at €8.20
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Shakedown (HBR Case Study and Commentary)
Bodrock, Phil; Boeckmann, Alan L.; Di Tella, Rafael; Dunfee, Thomas W.; Djelic, BozidarArticle HBS-R0503A-EBusiness Ethics and Corporate Social ResponsibilityCustomer Strategy Solutions, a California-based developer of order fulfillment systems, is facing a shakedown. Six months after the firm's CEO, Pavlo Zhuk, set up a software development center in Kiev, local bureaucrats say the company hasn't filed all the tax schedules it should have. Moreover, Ukrainian tax officials claim that the company owes the government tax arrears. Zhuk is shocked; he and his colleagues have done everything by the book. ...Starting at €8.20