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Chemical Fusion (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363-EDecision AnalysisThe multinational IQI has sold Química del Vallès, three years after acquiring it, so the previous plan for producing pyriclamate becomes optimal for it. However, the plan of recent years was more satisfactory for it overall. The problem that must be solved is how to encourage Química del Vallès to maintain the latest plan instead of replacing it with the old one. This case is based on the case "Química del Vallès (B)" by the same authors (AD-230...Starting at €5.74
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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Chemical Fusion (A)
Ariño, Miguel Angel; Sabrià, FredericCase AD-362-EDecision AnalysisDay after day, Química del Vallès is faced with the decision of how many liters of pyriclamate to produce for daily sale to the Spanish subsidiary of IQI, an English multinational. The drums of pyriclamate that are not required by the multinational should be discarded since it is a highly unstable chemical compound. Later, Química del Vallès is acquired by IQI, which makes it reasonable to assume that the production policy must be changed to obta...Starting at €8.20
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Cunicarn y el concepto de interproveedor
Ariño, Miguel Angel; Romances, RogerCase AD-350Decision AnalysisEl caso presenta la situación de un interproveedor de Mercadona, Cunicarn, que abastece de carne de conejo a estos supermercados. En él se plantea el modo de hacer más eficientes los procesos de la cadena de valor en el sector cunícula, desde la cría hasta la entrega del producto al cliente. Curnicarn se pregunta si sería posible establecer con sus proveedores de conejos una relación similar a la que mantiene con Mercadona como interproveedor y, ...Starting at €8.20
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Fusión Química (B)
Ariño, Miguel Angel; Sabrià, FredericCase AD-363Decision AnalysisLa multinacional IQI vende, tres años después de su adquisición, Química del Vallés, por lo que el plan anterior de producción de piriclamato pasa a ser óptimo para esta. Sin embargo, el plan de los últimos años le resultaba globalmente más satisfactorio. El problema que debe resolverse es cómo incentivar a Química del Vallés para que lo mantenga en lugar de sustituirlo por el antiguo. Este caso está basado en el caso "Química del Vallés (B)" de ...Starting at €5.74
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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An Intern's Dilemma (Spanish version)
Sucher, Sandra J.; Preble, MatthewCase HBS-616S11Business Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20