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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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China + India: el poder combinado
Khanna, TarunArticle HBS-R0712DEconomicsChina e India están enterrando el hacha de guerra después de poco más de cuatro décadas de hostilidad. Algunas compañías de ambos países se han apresurado a obtener ventajas competitivas mediante la visualización de los dos como simbiótica. Si las corporaciones occidentales no pueden hacer lo mismo, van a perder su ventaja competitiva - y no sólo en China e India, sino a nivel mundial. El problema es que la mayoría de las empresas y consultores s...Starting at €8.20
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Buddha and Software: Old Links and New: Opportunities for Cooperation Between China and India
Khanna, TarunBook Chapter HBS-8036BC-EEntrepreneurshipThis chapter examines connections forged between China and India over the last two thousand years and moves into the present to consider recent efforts to create commercial and political links between the two countries. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Film Stars and Gurus: Soft Power in Bollywood and Beyond
Khanna, TarunBook Chapter HBS-8037BC-EEntrepreneurshipThis chapter looks at how soft power-which arises from the appeal of a country's cultural and political practices-has won global influence for India, through the popularity of its film industry, international expansion by individual companies, and the soaring presence of yoga in the West, among other things. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Manna and Miasma: Meanderings Through the Chinese and Indian Financial Firmaments
Khanna, TarunBook Chapter HBS-8049BC-EEntrepreneurshipThis chapter illustrates how exchange does or does not occur in financial markets in China and India, profiling these countries' differing approaches to foreign investment and indigenous entrepreneurship. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20
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Fiat and Fairness: Why China Can Build Cities Overnight and India Cannot
Khanna, TarunBook Chapter HBS-8050BC-EEntrepreneurshipThis chapter considers differing attitudes to private property in China and India, and the effects of these attitudes on economic growth. This chapter is excerpted from "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"Starting at €8.20