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Microsoft United Kingdom: the major accounts program (Portuguese Version, Brazil)
Cintora M. A.; Folle, Carlos; Vila, VictorianoCase M-1181-PBMarketingTwo years after the implementation of the large accounts program in Microsoft Spain, some fine adjustments are being considered as a consequence of the changes in customer demand, as well as the change in some of the competitive elements, mainly the evolution of technology and the movements of competitors.Microsoft Spain is studying the possibility of modifying some of the operational aspects of the large accounts program.Starting at €8.20
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Split One (B) (Portuguese Version, Brazil)
Riverola, JosepCase P-1037-PBService and Operations ManagementAn advertising business has based its capacity on market demand. This dynamic leads to a situation that it must overcome, avoiding the usual mistakes.Starting at €5.74
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Split One (A) (Portuguese Version, Brazil)
Riverola, Josep; Zschiesche A.Case P-989-PBService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Microsoft Spain: Major Accounts Program (condensed) (Portuguese Version, Brazil)
Vila, VictorianoCase M-1236-PBMarketingTwo years after the implementation of a large accounts program in Microsoft Spain, some fine adjustments have been proposed as a result of changes in customer demand, as well as the change produced in some of the competitive elements. Microsoft Spain is studying the possibility of modifying some operational aspects of the large accounts program.Starting at €8.20