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Jack Campbell (B)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-199Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultura empresarial. Sus buenos resultados como profesional no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
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Laia Bertran (B): Time to Go Home
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-141-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe story of Laia and Jordi, a young expat couple who operate as a team and adapt to successive changes they must make to pursue their respective careers, relocating together when necessary. Laia, an industrial engineer, decides to leave her company to follow her husband to Paris, where his new job is based. She finds a position in the city with one of Europe's biggest steel producers. Years later, the careers of both partners, their family plans...Starting at €5.74
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Laia Bertran (C): Y ahora qué
Brossa, Jordi; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-142Business Ethics and Corporate Social Responsibility, Leadership and People ManagementHistoria de Laia y Jordi, un joven matrimonio expatriado que se complementa y adapta a sus sucesivas demandas profesionales, acompañándose en los cambios geográficos que sus carreras profesionales les requieren. Laia, ingeniera industrial, decide dejar su empresa para seguir a su marido a París, su nuevo lugar de trabajo, ciudad en la que ella trabajará, a su vez, en una de las grandes empresas siderúrgicas europeas. Años más tarde, las carrer...Starting at €5.74
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Anne Riley: Laid Off (Spanish Version)
Sucher, Sandra J.; Andrews, PhillipCase HBS-616S16Leadership and People ManagementEste caso describe la experiencia de Anne Riley, analista de capital privado de 28 años, que fue despedido en 2008. El caso explora las emociones que siente en todo el proceso y cómo se manejó la experiencia.Starting at €8.20
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Microsoft's Search (Spanish version)
Rivkin, Jan W.; Van Den Steen, EricCase HBS-710S03StrategyIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Starting at €8.20
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Fiat-Chrysler Alliance: Launching the Cinquecento in North America
Pisano, Gary P.; Andrews, Phillip; Di Fiore, AlessandroCase HBS-611037-ETo maximize their effectiveness, color cases should be printed in color. Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)-a very small, iconic Italian car that had strong sales in Europe-was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance with Chrysler, the American automaker Fiat acquired in April 2009. For Laura Soave, Chrysler Group's head of Fi...Starting at €8.20
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IKEA
Van Den Steen, Eric; Galor, AlonCase HBS-716458-EStrategyAt Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators-bright and capable young men and (mostly) women like Jieliang Hao-are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best pr...Starting at €8.20
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The Rise and Rise (?) of Walmart (A): Battling Kmart
Casadesus-Masanell, Ramon; Van Den Steen, Eric; Elterman, KarenCase HBS-718431-EStrategyThis case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution, information technology, procurement, pricing, and company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walma...Starting at €8.20
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Stealing Time: America's Disruption of the Swiss Watch Industry
Van Den Steen, Eric; Stark, AaronCase HBS-718500-EStrategyAfter years of growth, the Swiss watch industry faced an existential crisis. Exports to the US, their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.Starting at €8.20
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Haier: Taking a Chinese Company Global in 2011
Khanna, Tarun; Palepu, Krishna G.; Andrews, PhillipCase HBS-712408-EStrategyIn 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. This case describes Haier's rise over three decades, from a defunct refrigerator factory in China's Shandong province to an international player with $5.5 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe ...Starting at €8.20