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Dove: Evolution of a Brand, Teaching Note
Deighton, JohnTeaching Note HBS-508109-EMarketingTeaching Note for [508-047].Starting at €0.00
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511056-EMarketingTeaching Note for 510055.Starting at €0.00
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511071-EMarketingTeaching Note for 510064.Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Starting at €0.00
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Harvard Business School Executive Education: Balancing Online and Offline Marketing, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-514123-EMarketingTeaching Note for 510091.Starting at €0.00
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DBK: The Power of Direct Sales, Teaching Note
Deighton, John; Abbott, Sarah L.Teaching Note HBS-4285-ETeaching Note for 4284.Starting at €0.00
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Slanket: Responding to Snuggle's Market Entry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-510098-EMarketingTeaching Note for [510034].Starting at €0.00
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United Breaks Guitars, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-510123-EMarketingTeaching Note for 510057.Starting at €0.00